Wednesday, May 22, 2024
HomeStoriesHow Uber's Partnership With Tata Motors Is Set To Accelerate India's EV...

How Uber’s Partnership With Tata Motors Is Set To Accelerate India’s EV Revolution

How Uber’s Partnership With Tata Motors Is Set To Accelerate India’s EV Revolution


  • Uber and Tata Motors have joined forces to accelerate India’s shift towards electric vehicles.
  • With Tata’s impressive EV technology and Uber’s widespread reach, this partnership can potentially revolutionize how we commute.
  • By partnering with Tata Motors, Uber can help reduce carbon emissions from the transportation sector.

Uber, a US-based provider of urban mobility services, and Tata Motors have agreed to add 25,000 electric cars (EVs) to Uber’s fleet. According to Prabhjeet Singh, president of Uber India and South Asia, this is the most significant EV agreement ever made in the ride-hailing industry.

Singh said, “This is the most extensive four-wheeler EV memorandum of understanding (MoU), which would catalyze further acceleration of the EV industry. The US-based company will use Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, and Ahmedabad fleet operators to deploy Tata Motors’ Xpres-T EVs, the company announced on Monday. Later this month, Tata Motors will start delivering the vehicles in instalments to Uber’s fleet partners.

Uber's Partnership

Shailesh Chandra, MD of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, told ET that “we are planning to start the delivery shortly.” “In my opinion, shared mobility is the best strategy for introducing more people to the high-end nature of EV travel. Given their operating costs and the backing of the Indian government’s FAME-II incentive, it makes sense for fleet operators because the payback period is so short.

The conversion of ride-hailing businesses’ fleets from conventional fuel to battery-powered vehicles is of growing interest to them. The all-electric taxi startup BluSmart, based in Gurugram, is purportedly on the verge of raising $250 million from a number of investors. Ola, a competitor of Uber, intended to use roughly 1,000 vehicles in its Bengaluru EV cab test project.

By working with Tata Motors, the world’s largest ride-hailing company has made a bold step to promote India’s electric vehicle (EV) industry. The announcement was made when the two businesses signed a memorandum of understanding (MoU) to work together on creating EV solutions for Uber’s platform. Here are a few reasons why this alliance is revolutionary for the Indian EV sector.

Tata Motors’ Strong Presence in India

With more than seven decades of experience in India, Tata Motors is one of the top automakers there. With its electric SUV, the Nexon, and the impending Altroz EV, the business is also making substantial advancements in the EV market. Tata Motors is in an excellent position to promote the uptake of EVs in India thanks to its significant market share and reputation.

Uber’s Large Customer Base

Uber's Partnership

Uber has a sizable client base in India, and the business is dedicated to lowering its carbon footprint. The world’s largest ride-hailing company has set the audacious goal of electrifying all of its fleets by 2040. Thanks to this agreement, Uber can achieve this goal in India with the help of Tata Motors’ EV know-how.

Increased Availability of EVs

Under the collaboration, Tata Motors will make its Nexon EV available to Uber drivers. With this change, there will be more EVs on the Uber platform, and more consumers will have access to them. People will find it simpler to enjoy the advantages of electric mobility as more EVs enter the road, which will ultimately spur EV adoption throughout the nation.

Charging Infrastructure

The accessibility of charging infrastructure is one of the significant obstacles to EV adoption. Yet, one of India’s top suppliers of charging infrastructure is Tata Power, a division of Tata Motors. Tata Power will set up EV charging stations through the agreement in several Indian locations, making charging their EVs simpler for Uber drivers.

Reduced Carbon Emissions

India is one of the worst pollutants in the world, and a sizable portion of its carbon emissions are related to transportation. Uber can assist in lowering carbon emissions from the transportation industry by collaborating with Tata Motors. India can significantly advance towards fulfilling its climate goals and reducing air pollution with expanded EV usage.

Partnership With Fleet Operators

According to Singh, the company will work with fleet operators like Mumbai-based Everest Fleets and others to electrify its fleet over time. In contrast to BluSmart, a rival company, this one handles its own fleets and drivers. According to Singh, the business is “bringing multiple stakeholders together” by directly concluding a transaction with Tata Motors.

Small fleet firms have found it challenging to purchase electric vehicles because so few of them are produced each year. According to the Agreement with Tata Motors, small fleet operators would find it easier to purchase electric vehicles.

He claimed there are now very few independent fleet operators, and Uber is entering the market and opening up access. “We are able to develop a common framework for fleets to operate with Uber and for Tata Motors to interact with Uber. In many cities, we can accelerate entry for these fleet operators. Large firms with strong commitments and long-term perspectives can provide value because the EV market is still in its infancy.

In contrast to diesel automobiles, Individual drivers are the only ones who own and operate electric vehicles on ride-hailing services. Because it is difficult for individual drivers to earn money due to the high upfront expenses and the downtime required to charge the car. A fleet operator acquires and oversees several vehicles and drivers.

Uber's Partnership

To instil confidence in the commercial viability of operating electric vehicles on Uber, Singh said the business would collaborate with fleet operators in various ways. As the cars are deployed, the corporation will offer crystal-clear visibility into demand patterns, ensuring that the economy will start to recover even more quickly.

To increase utilization, he stated, “we give confidence and clarity on where to deploy the cars, like multimodal hubs like the airports.” We collaborate with them to ensure that there are more profound technological advantages that are unique to EVs. For instance, we are able to fully understand over time how the marketplace dispatch functions in a way that reflects the variety of the car over time.

According to Singh, the service would initially be offered under premium categories like Uber Premier, Reserve, and Rentals and will blend scheduled and on-demand rides for clients. Once the fleet has enough EVs, it might eventually offer the EV taxi service as a separate category.

According to him, the business will also utilize the algorithm it has created in regions where EVs are already widely used, such as the United States, Europe, and Latin America. “Not just in the US, but also in London, Europe, and South America, we have the opportunity of integrating what is working locally with what is working internationally. We can anticipate seeing both of these used together,” he said. For the purpose of utilizing their network, he noted, Uber is already in discussions with many EV charging businesses in the nation.

The collaboration between Uber and Tata Motors is an essential step in hastening the uptake of EVs in India. The two businesses have the potential to have a substantial impact on the Indian EV market by making EVs accessible, establishing charging infrastructure, and lowering carbon emissions. This collaboration serves as an illustration of how the private sector may support the nation’s sustainable development objectives.

Edited by Prakriti Arora



Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

- Advertisment -

Most Popular

Recent Comments