Tips for Choosing a Professional SEO Company in India
SEO decides how many people can find your business online. This is why it is extremely important to choose the right SEO company for your business needs. But this is not as simple as it seems. SEO is a long term and continuous process that needs to keep evolving with time, and with a large number of service providers coming up quickly, it is hard to know what you really need.
If you search for the SEO Company in India, you will find thousands of search results in a matter of seconds. However, while interacting with agencies and seeing their past work, there are a few things you can check for to know how professional they actually are.
What Do SEO Services Help With?
Broadly, you need SEO services to help you
- Rank your website prominently on SERPs using relevant keywords.
- Improve visibility for your website and business
- Increase traffic to your website and genuine business leads.
How to Recognize a Professional SEO Services Provider
- Client Portfolio
In a single glance, this is one of the easiest ways to judge the credibility of an SEO services company. The bigger and more recognizable names you find on their client portfolio, the better they could be. If you see a portfolio with brand names you’ve never heard before, it is impossible to know whether or not they have done good work with the client without going through each page individually.
- Targeted Keywords
A basic function of any SEO company or service provider is the ability to identify the right keywords for your industry and provide solutions accordingly. These solutions would include an SEO strategy that is well planned and spread out to ensure your content does not appear as spam and ensures an optimized website experience.
One trick to finding out how good they are is by asking them for a list of keywords they will target for a specific requirement. Check how they select long-tail keywords, and then ask them their reasons for selecting one set of keywords and rejecting the others.
Any keywords that work are those which have sufficient search volumes and have been effective enough in the past. This will give you a fair idea of how well they know SEO and how effective are their strategies.
- Testimonials and Case Studies
The best way to get unbiased opinions about a company is from the people who have worked with them before. All companies have ratings and customer testimonials available online after the services they provide. Websites like Glassdoor, Quora and Google offer insight into the experiences of both employees and customers. This should tell you or at least give you an idea about what you can expect from them.
Another identifying trait of a professional SEO agency is the availability of case studies and success stories. These usually include large amounts of metrics, along with results and the difference they made. Ask them for case studies or tell them to redirect you to where you can find them online.
You can also ask them for reliable references and former or present clients so that you can get a feel of what it is like to work with them.
- Mobile Marketing Strategy
Implementing mobile SEO strategies has become a very important aspect of digital marketing as a major part of today’s population does everything on their mobile phones. Your SEO agency should be able to understand this need and design your marketing campaign in a way that caters to your audience no matter what device they are using. They should also possess the capabilities to guide you on issues related to information architecture and user-interface.
- Team Strength
The company you will hire should have adequate team strength to handle the pressure of your requirements. The SEO experts should have sufficient time and leeway to understand, analyse and drive your marketing campaign to garner better results. An agency that has a few number of experts can struggle with achieving your business goals.
- Clear Communication
Once your business reaches an digital marketing company that offer SEO services, you need to be in constant touch with the latter. Through clear communication only will you be able to understand the progress of your campaign and measure the results. Bad communication skills for either side can end up costing your brand a lot more than just money.
- Schedule A Consultation
It doesn’t matter whether you are a block away from an SEO firm or thousands of miles away, as a final step before choosing a firm for your business, ask for a consultation. Most likely, the agency will be more than happy to pull up some research on your industry and walk you through some strategies they may have used in the past. With a consultation, you can get a feel for the type of people on their team and their level of passion and creativity. It’s important to build a trusting relationship with your SEO agency, so look for how well you can connect with them during this consultation.
A well-run SEO campaign can open multiple doors of success for your business. Hence, it is important to choose the best seo services provider to get the value for money.