Today, social media has become the best stage to advance one’s private venture, showcase talent, connect with crowd or engage audience and much more. According to a report, about 63% of small businesses use social media as a marketing tool. The free to use applications allow the users to promote their businesses, and improve consumer engagement.
Nonetheless, the issue that the vast majority face here is of not having the option to manage such countless web-based media platforms with ease. Here, we see social media management applications come into picture. These social media management platforms create comprehensive strategies and manage all of it from one single place.
In this article, we see a list of best social media management apps, according to various categories. Â
1. Sprout Social: Best Overall
Sprout Social’s suite of deep listening and analytics, social management, customer care and advocacy solutions enable organizations and brands of all sizes to be more open, real and empathetic on social and create the kind of real connection with their consumers that drives their businesses forward.
This software currently supports all the major social media platforms—Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest—which makes it an excellent choice for all-in-one management. There are three paid plans to choose from: Standard for $99 per month, Professional for $149 per month, and Advanced for $249 per month. Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place.
2. Sendible: Best Integration
Sendible earned the top spot in terms of integration since it lets the users sync with all the top social media networks as well as popular tools like Canva, Google Analytics, and Slack. This lets the user manage almost all aspects of their social media strategy in one place, saving their time along the way. All plans from Sendible include up to 10 queues, content publishing, workflow tools, bulk scheduling, keyword tools, and an inbox for engagement and monitoring. However, more expensive plans include more queues, more users, and the ability to include a larger number of social profiles for management purposes.Â
3. Buffer: Best Budget Option
Buffer is the best budget option for small businesses with few employees that want to manage social media without a pricey management plan. They offer a free plan that lets one user access three social channels. However, you can also pay $15 per month for a Pro plan with up to eight social channels for one user, $65 per month for a Premium plan for up to eight social channels for up to two users, or $99 per month for a Business Plan for up to 25 social channels for six users.
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community. It is owned by remote company Buffer Inc.
4. Social Pilot: Best for small teams
A SaaS product, SocialPilot is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analysing their posts’ performance.
SocialPilot is best for small teams since their lowest-tier Professional plan allows up to three users. By contrast, many competing software programs only allow one user on their most affordable plan.
5. Loomly: Best for large teams
Loomly is a social media management tool that is used by marketers to publish social media content and respond to social media conversations. The platform includes features to support team workflows and a solid analytics dashboard. It is an excellent option for large teams that want to collaborate on a social media strategy. While their base plan is only accessible for up to two users, their top-tier plan for businesses can include up to 26.
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