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Google’s Greed Over Fair Play: ADIF Accuses Google of Ruthlessly Exploiting 1000s of Developers Despite CCI Ruling, Sparking Outrage in Tech Industry

Some have claimed that Google’s monopolistic practises, such as employing high commission fees and treating developers in a manner that hinders competition, have harmed small firms in recent years. The Association of Developers and IT Professionals (ADIF) has voiced vehement opposition to Google’s conduct. It has accused the search engine giant of unfairly favouring its own goods over those of its rivals and exploiting developers by charging them high commission fees.


Small developers who work with top search engines are used to paying commission fees and being treated unfairly due to the size of their company. In 2018, India’s Competition Commission (CCI) started to look into claims that top search engines used their market dominance to charge Play Store developers too much in commission fees. Many Indian businesses filed a complaint alleging that Google’s monopolistic behaviour made it difficult for small enterprises to compete.

Google’s High Commission Charges and Their Impact on Small Developers

Google retains 30% of all Google Play Store revenue, including in-app and app purchases. This indicates that top search engine receives a sizable portion of the platform users’ revenue, making it challenging for independent developers to make a living.

Startups and smaller development organisations are harmed more by Google’s high commission rates since they lack sufficient funds to meet the expenditures. This might stifle innovation in the industry and make it more difficult for smaller companies to compete with larger ones that can afford the costs.

In 2019, the Indian music streaming service Gaana said that the top search engine was charging too much for in-app purchases, which made it harder for Gaana to compete with Spotify and other big names in the industry. Gaana says that Google’s high commission rates have made it harder for the Indian music industry to grow, especially for small businesses and new businesses. 

The CCI’s Ruling Against Google and Google’s Response

In 2020, the CCI stated that Google’s practise of requiring Google Play Store developers to pay hefty commission fees was detrimental to competition. According to the court, Google’s activities were detrimental to consumers and small companies.

The top search engine appealed the CCI’s decision, saying that the commission rates should stay the same. The company stated that the ruling was unjust and would negatively impact India’s app economy. Google has stated that it will continue to assist independent software developers and that it has always complied with Indian law.

ADIF’s Investigation into Google’s Behavior

The ADIF has been investigating allegations that Google uses unfair commercial practises that harm small companies, particularly those that employ developers. ADIF discovered that Google prioritised its own products over those of its competitors and charged exorbitant commission rates by using its dominant market position.

ADIF claims that Google has favoured Google Pay over alternative payment systems, even when other systems provide better conditions to app creators. ADIF further claims that it is difficult for developers to offer a range of payment options to their clients since Google has prohibited the use of third-party payment processors on the Google Play Store.

The Impact Of Google’s Behavior On The Wider Tech Industry

How Google treats small developers could have effects on the tech industry in India and around the world as a whole. Google inhibits innovation and slows the sector’s growth by engaging in practises that harm competition, such as favouring its own products over those of rivals and collecting large commission fees.

Startup developers are a common source of innovation in the IT industry. Yet if they cannot compete with larger companies due to their high commission rates, it would be difficult for them to build and scale their business. If the market does not evolve, customers may have a smaller selection of inferior products to pick from.

The way Google works with independent software developers could affect how people choose which software to buy. By putting more focus on its own products than on those of its competitors, Google limits consumers’ ability to choose and may stop them from getting better or cheaper products. 

The Importance of Supporting Small Developers in the Tech Industry

Small developers can find it hard to get money and resources in the IT industry, and they also have to compete with bigger firms. But helping smaller developers is important for the business as a whole to grow and move forward.

Smaller developers’ innovative ideas and fresh perspectives have led to numerous achievements and new chances for the organization. They are also more likely to be adaptable and capable of rapidly changing their strategy in response to market fluctuations. By assisting and promoting independent software developers, we may contribute to a more dynamic and competitive market, which is beneficial for both businesses and consumers.

We can aid small developers by facilitating their access to funds and other resources. Many small software development companies have difficulty obtaining the funds necessary to realise their visions. We can help small developers overcome these obstacles and grow their businesses by facilitating their access to capital, mentors, and contacts.

If everyone has the same chances, even the smallest developers can get help from the market. This requires ensuring that all enterprises, large and small, have an equal chance in the market. This can be done in two ways: by making prices clearer and by putting in place rules against monopolies.

The assistance of small developers also benefits consumers. Consumers have more options when there is good market competition. This fosters innovation, which frequently results in the invention of better and cheaper items.

The Impact on the Future of the Tech Industry

Google’s treatment of independent software developers has both immediate and long-term implications. If competition and innovative ideas are not fostered, the sector may not grow and transform as much as it could. Google’s actions may impact the IT industry, and what could be done to prevent them?

The Need for Stronger Regulation

The arguments of the ADIF show that Internet companies, especially those like this top search engine that has a big share of the market, need stricter rules. The CCI’s action against this search engine is good, but more needs to be done to stop big companies from taking advantage of their power and hurting small businesses.

One conceivable option is to impose stricter regulations on the dominant market players. Some things that could be done with this strategy include restricting commissions, making prices more transparent, and not giving one company’s items more attention than competitors.

Increasing market competition is another method that could prove useful. This could be accomplished by levelling the playing field for firms of all sizes and assisting the expansion of small businesses. Small developers and consumers would be better off if there were more options available.


Because of how it treats small developers in India, Google’s competitiveness and fairness have been called into question. ADIF’s accusations of behaviour that hurts competition and takes advantage of small businesses show that market-leading digital companies need to be watched more closely.

The CCI’s ruling against it was a positive move, but more must be done to prevent monopolistic behaviour and corporate mistreatment of small firms. We can make the IT industry more equitable and diversified, which is beneficial for both enterprises and consumers, by fostering more market competition and imposing stricter constraints on dominant businesses.

Edited by Prakriti Arora



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