Gujarat sees the debut of the FMCG brand “independence” from Reliance Retail 2022.
The company will sell various goods in several categories, such as staples, processed foods, and other necessities for daily life. The FMCG division of Reliance Retail Ventures, Reliance Consumer Products, launched its made-in-India consumer packaged products brand, Freedom, in Gujarat on Thursday (15 December).
In order to attain excellence in delivery for its Fmcg industry as it prepares for a nationwide rollout for the brand, the corporation intends to build Gujarati as a “go-to-market” state. The organization works with trade partners such as manufacturers and kirana stores to generate high-quality items and give them better economic chances. The company intends to expand the launch to include FMCG shops throughout Gujarat in the upcoming months.
According to Ms. Isha Ambani, director of Reliance Retail Ventures, “I am glad to announce the introduction of our own FMCG brand Autonomy, which delivers a wide choice of excellent quality and cheap products like edible oils, pulses, cereals, packaged foods, and other daily necessity products.” “The brand stands for ‘Indian remedies for real Indian problems,’ which is stated as ‘Kan Mein Bharat,’ thereby generating sentimental relationship and instilling a sense of inclusivity among Indians,” according to the statement.
Isha, a Yale University alumna and former McKinsey & Co. strategist launched the online shopping site Ajio in 2016 to launch Reliance’s debut into apparel retail.
Jio Mart, Netmeds, Wished, and other online channels are only a few of the omnichannel business networks run by Reliance Retail in addition to Ajio. According to its website, it runs over 16,500 locations and collaborates with over 2 million retailers in groceries, electronics, clothing, pharmacies, lingerie, home goods, beauty products, and personal care. For the fiscal year that ended on March 31, 2022, it reported a combined turnover of Rs. 199,704 crores ($26.3 bn) and operating earnings of Rs 7,055 crore ($931 million).
According to a press release from Reliance Retail, reliance Consumer intends to prepare for a national rollout of Independence, which will be directly competing with brands like Unilever and ITC. Reliance Consumer also plans to develop Gujarat as a “go-to-market” state to create brilliance in execution for its FMCG business.
Reliance Retail Ventures, a Reliance Industries subsidiary, serves as the holding company for all of the retail companies in the RIL group. Through its companies and affiliates, RRVL runs over 16,500 of its retail locations and collaborates with over 2 million other businesses in the grocery, electronics, fashion, pharmacy, underwear, home and furnishing, beauty, and personal care industries. Jio Mart, Ajio, Plenty of, Zivame, and other internet channels are only a few of its omnichannel businesses, making it the most extensive network overall.
For the fiscal year that ended on March 31, 2022, it recorded a combined revenue of Rs 199,704 crore ($ 26.3 bn) and operating earnings of Rs 7,055 crore ($ 931 million). Reliance Industries’ stock increased 0.71% to Rs 2597 just on the Market.
Reliance Consumer wants to give Indians more control by offering domestically produced goods. Additionally, as it prepares for a countrywide rollout for the brand, the FMCG company intends to make Gujarat a “go-to-market” state to achieve excellence in performance for its FMCG business.
Reliance Consumer also intends to turn the “Independence” launch into a movement that empowers all Indian stakeholders, including customers, suppliers, distributors, and kiranas. The company’s products are made specifically with an awareness of Indian customer needs. Because they are manufactured in India and for India, they are likely to find a home in Indian families.
It is noteworthy that Reliance Consumer works with business partners like producers and kirana stores to develop high-quality products and give them access to better commercial prospects.
The high-decibel integrated launch announcements are backed up by on-the-ground visibility and sampling efforts in Ahmedabad, supplemented with outdoor, print, radio, and local television advertisements. The company intends to expand the launch to include FMCG shops throughout Gujarat in the upcoming months.
Reliance Retail Ventures, a division of the enormous Reliance Industries, serves as the holding company for all of the RIL group’s retail operations.
Reliance Retail manages more than 16,500 of its own stores through its subsidiaries and collaborates with over 2 million retailers in the grocery, electronics, apparel, retail, pharmacy, lingerie, home & furniture, beauty, and personal care industries. A division of Reliance Industries Ltd., Reliance Retail Investments Limited serves as the holding company for all retail companies in the RIL group.
RRVL runs over 16,500 retail locations through its subsidiaries and affiliates and collaborates with over 2 million other businesses in the grocery, electronics, apparel, pharmaceuticals, underwear, home and furniture, beauty, and personal care industries. Jio Store, Ajio, Netmeds, Zivame, and other internet channels are only a few of its omnichannel businesses, making it the most extensive network overall. For the fiscal year that ended on March 31, 2022, it recorded a combined turnover of 199,704 crores ($ 26.3 billion) and a net profit of 7,055 crores ($ 931 million).
Isha Ambani stated that the brand stands for “really Indian answers for real Indian problems,” expressed as “Kan Mein Bharat,” eliciting sentimental attachment and cultivating a sense of inclusivity among Indians. The company has planned sample efforts, which will be accompanied by outdoor and print, radio, and local television commercials, in an attempt to reach FMCG shops throughout Gujarat.
Reliance bought the iconic soft drink brand Campa as part of its FMCG push. According to reports, the corporation is also in talks to buy a number of brands, including Garden, Lahori Zeera, and Bindu Beverages. The holding company for all retail operations under Mukesh Ambani‘s Reliance Industries is called RRVL.
RRVL manages more than 16,500 retail locations through its subsidiary and collaborates with more than 2 million business owners. Via Jio Mart, Ajio, Netmeds, Zivame, and other online outlets, it also runs a network of multichannel businesses.
edited and proofread by nikita sharma