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Best SEO Tools for SAAS Startups in India 2023

Best SEO Tools for SAAS Startups in India 2023

Search Engine Optimization (SEO) is important for a SaaS firm to stay ahead of the competition if you’re a startup or already have a strong online presence. Regardless of how much money you spend on digital marketing, you want to see results (ROI).

SEO is a long-term strategy that demands continual dedication in contrast to other digital marketing strategies. Contrarily, more than 40% of your company’s revenue may come from organic traffic. 93% of online experiences, per studies, start with a search engine like Google, Yahoo! or Bing.

For a company’s website to rank higher on search engine results pages, SEO for SaaS increases its online presence (Search Engine Result Pages). If SEO is done properly, you will see betterment in organic traffic and keyword ranks, which will result in more leads or sales being generated. Although it may seem like a detailed task, there are many different parts to it, and the process is meant to take some time.

Search engine optimization or lead generation?

Determining to gate the material to generate leads or leave it open for SEO purposes is one of the critical decisions SaaS organisations must make. Search engine optimization (SEO) and lead creation are two crucial marketing tactics that can assist companies in attracting and converting new customers.

Lead generation is locating and getting future clients to encourage them to perform a particular action, like completing a form or subscribing to a newsletter. Several strategies, like paid search advertising, social media advertising, and email marketing, can be used to achieve this.

The practice of optimising a website to seem higher in search engine results pages is known as SEO, on the other hand (SERPs). A website’s visibility to potential buyers looking for pertinent keywords increases when it ranks higher in the SERPs.

To make a website more appealing to search engines and increase its exposure in the SERPs, SEO entails optimising a variety of aspects of a website, including its content, structure, and technological features.

Lead generation and SEO are both viable strategies for increasing a company’s online visibility and bringing in more guests to a website. However, they have distinct functions and can be applied in different ways to achieve different objectives. It’s critical to understand how the two differ and how to apply them efficiently in a SaaS marketing plan.

How Do I Choose the Right Keywords?

Since you now have a thorough understanding of your target market, you can now create a list of technical and non-technical branded keywords that are possibleto use while looking for your SaaS company. When choosing keywords, you should pay close attention to the niche, often known as long-tail keywords by people in the business.

You may use tools like Spyfu, SEMRush, and Google Keyword Planner to aid in your keyword research and get a list of viable phrases from which to choose the ones that have the most potential for bringing in a lot of traffic.

With the carefully crafted keyword list in hand, you can start incorporating the keywords naturally across your website to improve your chances of showing up higher on search engine results pages (SERPs) for that particular set of keywords.

The selection of pertinent keywords and their service throughout the website is possible to increase audience awareness of your SaaS company and raise conversion rates.

Which SEO tool is the best to choose?

There are different things to think about while selecting an SEO tool:

  • Cost: Establish your spending limit and select a tool that falls under it.
  • Services: Take into understanding the features, such as keyword research, on-page optimization, backlink analysis, and website audits, that are crucial to your company. Make sure the tool you select has the functions you need.
  • Usability: Consider the tool’s usability and whether you or your team will find it simple to use.
  • Compatibility: Check that the product works with your website and other marketing tools you could be utilising.
  • Customer support: In case you have any queries or problems when using the tool, look for a tool that has good customer assistance.
  • Reputation: Look for a tool that has a substantial standing in the field and has garnered favourable user feedback.

A few different tools should be tried out to determine which one is perfect for your company. A great way to try out an SEO tool before making a purchase is to take advantage of one of the many free trials or protests that are available.

Tools for Search Engine Optimization You Should Use

It seems like there is a new SEO tool being marketed and advertised on Facebook and well-known marketing blogs every month. If you work in the search engine optimization field, there is no shortage of new SaaS solutions that you may use to target you on social media.

The size of these new tools uses the same API data as the original tools; they just present it to you in a more enticing dashboard to persuade you to subscribe on an ongoing basis. They need to perform very little upkeep, and if their branding and marketing are strong, they will attract lots of SEO beginners.

No technology can replace the actual labour that needs to be done, but it can help you make calculated decisions and with outreach, among other things. This group of tools, which doesn’t all cost an arm and a leg, is crucial for anyone serious about SEO and interested in long-term success,  they are a service provider or a business looking to grow organic website traffic.

If you haven’t already, familiarise yourself with each of the well-known SEO tools listed below.


Ahrefs seo tool

Ahrefs is one of the SEO tools that is commonly recommended online. It ranks second only to Google in terms of the size of website crawlers. SEO experts can’t get enough of the Ahref Site Audit function, the greatest SEO analysis tool on the market.

The tool highlights the sections of your website that need modification to help you improve your rankings and attract more visitors. You’ll probably utilise Ahrefs for competition analysis to find your competitors’ backlinks so you can use them as a launchpad for your brand.

The most popular articles in your business can be found using this SEO tool. With the help of this programme, you may find the right keywords.

Search Console by Google

Google Search Console- SEO

Guess what? It only takes two minutes to set up and is entirely FREE to use. With the help of Google Search Console, you can study the technical performance of your website in the SERPs and view traffic statistics. You can then utilise this free information to optimise your campaign and effort.

What’s best? Direct data and information are provided by Google Search Console. There is no random data extraction from random APIs or third-party “guessing,” which may or may not even be relevant.

It presents a variety of materials and tools that website owners can utilise to improve their website’s performance and exposure on Google search results pages. Examining the search questions’ location in the Google Search Console is one of the better uses of the tool.

This information reveals which long-tail search terms, keywords, and phrases caused your website’s pages to occur in the organic results. You may view the position it occurs in, the click-through rate, and the number of impressions received.

A broken URL, sitemap,  web vitals, or an outage are just a few examples of the technical errors that Google Search Console may alert you to when they happen to your website. You must correct any errors you detect in your GSC. Google is personally sending you the information and data that ought to advance in the SERPs.

To use Google Search Console, you must add and verify your website with Google. This entails either using a Google Analytics account that is linked to your website or adding some HTML code to the homepage of your website. Once your website has been confirmed, you can monitor and analyse statistics about how well it performs in Google searches using Google Search Console.

SEO software from Moz


The name Moz has undergone an important effect throughout time. It is among the top SaaS SEO tools that professionals employ. Moz is a full-service, all-around powerhouse tool, whether you’re looking for keyword shows or a site crawl. You can learn a lot about your website’s performance and how to make it better.

You can download their free MozBar toolbar, which gives you access to your store’s stats while you browse the website.

Their tools have gained better over time, and their link discovery tool and golden metric have both been completely redesigned. Recently, Domain Authority underwent a thorough overhaul. An SEO toolkit and a platform for auditing and submitting local SEO listings are their two prior products.

Both novice and experienced SEOs can benefit from this, but for those just starting, the on-site optimization grader is helpful and does a wonderful job of showing users what needs to be changed on each page to get the best score.


UberSuggest- SEO Tool

By displaying the top-ranking SERPs for each phrase, Ubersuggest, a keyword-finding tool created by Neil Patel, assists you in determining both the keywords and the search intent associated with them.

With hundreds of ideas from our free, effective keyword tool, you may identify the perfect times to utilise on your website, from short to long-tail phrases. They include keyword traffic, competitiveness, CPC, and seasonal changes among the indicators in their report. This tool may assist decide a keyword that is worthwhile targeting and how competitive it is, making it great for both organic SEO and paid PPC teams.

Experts at Screaming Frog adore how much time this technology saves them. A website crawler tool called Screaming Frog allows you to explore links, images, CSS, scripts, and apps on websites from an SEO standpoint. Finding technical SEO problems with a website, such as broken links, duplicate content, chains, and loops, is one of its main uses.

The programme may be used to scrape information from websites and to analyse on-page features including header tags, meta title tags, and meta descriptions. Reviewing URLs that have been determined by robot.txt or tag directives is one of SEO Spider’s other features.

In addition to generating XML sitemaps, and integrating Google Analytics, Search Console, and Page Speed Insights APIs, you can retrieve user and performance information. Desktop versions of Screaming Frog are available for Windows, Mac, and Linux. The annual price for the licence fee is small. It’s an incredibly wise investment.

Using Google Trends, check your SEO

Google trends for seo

Google Trends is a free service that provides data and graphs on the popularity of specific searches on Google and YouTube. Google Search Trends makes it simple to maintain track of timeless keywords for your pages and hot trends that will pass quickly. It’s a critical tool if you want to climb the Google rankings and draw in niche audiences to your website.

You may develop your search engine optimization (SEO) strategy with the aid of the platform’s diagrams and data, and you can stay up to date on the most popular terms for your industry. The tool features sections for analysing the phrases you’ve selected, looking at trending searches, and browsing the history of the top search topics for each year, going back to 2001.

You have a special insight into searchers’ behaviours thanks to your keyword research and content marketing efforts. You get to research the top Google keywords and use them to improve your SEO.

Keyword Everywhere

Keyword Everywhere

A browser extension called Keywords Everywhere can be installed on either Firefox or Chrome and is used to find keywords. It is a programme that gives users access to keyword metrics for any keyword list and allows them to download the data in Excel, PDF, or CSV formats.

By using this application, you can avoid spending a lot of time copying information from one website while researching search traffic for another. The term “search volume” only refers to the average number of searches for a certain keyword over the previous two months.

This tool displays the monthly search traffic, CPC, Adwords competition data, and trend information for a variety of keywords across several websites.



With the help of the free browser plugin SEOquake, you can explore any webpage for different SEO factors. It presents several fantastic features that will aid in website optimization. An SEO bar, an interactive search bar that adapts to your needs while you explore a website, is one of SEOquake’s features.

The SEO dashboard opens a small lightbox with a brief SEO overview, including Page, Domain, and Backlinks details, with the press of a button. By creating a thorough report of the terms on the webpage, keyword analysis is the approach you may utilize.

Additionally, you can work in-the-moment SEO audits, check internal and external links, compare domains and URLs, and export all of that information to a file. Answer The people who created CoverageBook created The Public as a “Make Life Better Tool.”

It is a keyword tool that generates helpful words and questions that people are asking about a term by imagining possibilities of autocomplete sentences on Google. It features categories that address the “How,” “Can,” “Which,” and “Will” questions in addition to the five Ws.

It is a gold mine of customer intelligence for developing original and incredibly beneficial products, services, and content. Imagine having a device like this, allowing us to understand what our customers desire by reading their minds.


SEO Tools

KWFinder is another keyword tool that uses Google’s autocomplete API to find thousands of hidden long-tail keywords. Users can enter a seed term to get a list of similar keywords, together with data on their search volume, cost per click (CPC), and difficulty of ranking.

A part of KWFinder called “Questions” creates a list of queries people are exploring online about a particular subject. It is often used for content marketing and search engine optimization (SEO). Users can improve their website content and marketing efforts to draw in more guests and potential customers by determining the most pertinent and well-liked keywords for a given topic or industry.

This tool makes it simple for SEO experts, PPC experts, web marketers, and content producers to optimise their keyword searches.

Advantages of SEO Tools for B2B SaaS Companies

For B2B SaaS companies, using SEO technologies can provide several advantages, including:

  • Improved search engine rankings: SEO tools can help you raise the visibility of your website in search results by finding and addressing problems on your website.
  • More website traffic from potential customers who are looking for relevant keywords can result in higher search engine ranks.
  • Improved user experience: By finding and addressing problems like broken links, slow page loads, and the same content, SEO tools can help your website’s users have a better overall experience.
  • More conversions: SEO tools can help you get more conversions, like sales or sign-ups, by improving your website’s visibility and user experience.
  • Competitive advantage: You can outperform rival companies in your field by using SEO tools to optimise your website and increase its visibility in search results.

Overall, B2B SaaS companies may increase their online visibility and reach, draw more targeted traffic, and increase conversions by using SEO technologies.

The strategic planning that goes into SEO for a SaaS business includes a review of your target market, site usage, and online presence. Search engine optimization (SEO) is a lengthy approach that occasionally might be difficult.

Each tool is intended to serve a different purpose, link building, keyword research, content optimization, and technical SEO. However, you don’t need many SaaS subscriptions and SEO tools to get fantastic results. You can attain higher rankings on the SERPs by using any of the tools outlined above to strike the mark.



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