Edtech, 2022: Marketers and communicators should pay attention to consumer engagement
Edtech, 2022: Marketers and communicators should pay attention to consumer engagement
Since the pandemic, “tech advancements” and “digitalization of schools” have made it possible for kids all over the world to learn from home. Even while the EdTech industry has been established for a while, its role prior to the epidemic had primarily been limited to educational programs. However, in the current environment, the range of online education and EdTech enterprises has substantially expanded.
India’s EdTech industry is expected to outpace all growth projections and surpass $10 billion within a few years. A sector that is experiencing steady growth calls for focusing on marketing efforts to engage with clients.
Promoting the idea of EdTech by spreading uplifting messages
End users must be educated on how Education companies are changing the educational system and the benefits they offer. Consumers need to be mindful of EdTech firms’ main marketing message, which is to continue the heritage of the education industry. Even though the structure and manner of learning have switched from offline to online, the overall objective has not altered.
Social media’s importance in connecting with customers
A number of industries, including EdTech, have made YouTube one of their most important marketing channels to promote their products and find the proper clients. They should, however, also incorporate Twitter, Instagram, and other social media sites like Facebook into their marketing plans.
In addition to keeping clients informed about new classes, subjects, instructors, or material, these channels will assist EdTech players in maintaining their customer relationships (CRM) and, as a result, staying closer to their end users. It saves a ton of time and money from the standpoint of an entrepreneur.
Additionally, using social networking sites gives you access to a considerably broader audience of potential clients than using conventional techniques, particularly when advertising EdTech businesses. Integrating a brand with social media customer service standards involves opening up internal communication channels, exchanging feedback, and fostering employee worth and trust.
Identifying the drawbacks of traditional teaching strategies
A variety of issues with the old educational system are also being solved by edtech, such as the need for tailored instruction, continuous accessibility, rapid evaluations, and a large resource library. For studying and teaching, India has traditionally used a traditional classroom with a chalkboard. But that’s over. Edtech has made education in India more convenient, affordable, and interesting.
Landing page automation
For EdTech businesses to improve client communication with the brand, marketing automation is essential. For instance, the AI-based chatbot will provide immediate help to a consumer visiting an EdTech company’s website to complete a form or sign up for a newsletter.
This compelling message will undoubtedly pique his attention and draw him further into the sales funnel. The EdTech firm will also benefit from this information by having a better understanding of prospects’ demands and the ability to develop effective marketing strategies to maximize engagement and return on investment. With forms that are responsive and simple to embed on landing sites, automation gathers more leads.
Consumer connection is crucial in edtech marketing and communications
Edtech businesses should follow effective marketing techniques and trends. The digitalization of education has advanced significantly during the last several years. The fundamental role of technology has been continually expanded, from the introduction of online lectures and assignments to problem-solving sessions through video conferencing.
However, the EdTech sector (as a whole) has not made a mistake since the epidemic took hold. At a critical time when colleges and schools were being forced to close permanently, the sector had made learning and education easier. Additionally, edtech businesses have pointed out the flaws in the traditional educational system and have successfully developed alternatives like individualized learning and the availability of lectures and seminars around-the-clock.
Since the industry is flourishing, it is essential for the hundreds of decision-makers working in marketing and communications for such businesses to make sure that the message is delivered to the intended audience efficiently.
The marketing plan shouldn’t be created such that digital education seems to be a temporary solution in place of traditional education. Instead, marketing initiatives should work to establish a “consumer link” so that EdTech businesses can clearly convey their message to the intended audience.
Use every chance to provide encouraging information about the industry and its products
The EdTech firms should be aware that in order to deliver high-quality education, the end user must be mindful of the differences between the services. To ensure that customers fully understand what EdTech stands for, the sector’s goal, as well as the vision and purpose of each individual company, should be communicated.
Given that teaching is seen as a noble vocation, EdTech businesses should make it abundantly apparent that they are continuing the heritage of the educational sector. The goal is the same regardless of the platform.
The value of social media in engaging with the target market
One of the key platforms for EdTech firms to advertise their products and services to potential customers is YouTube. However, it would also be essential to include other social media sites like Facebook, Instagram, and Twitter. It would be crucial to make sure that users are informed about the courses, lessons, subjects, instructors, and new material on the site.
Social media may also be used as a CRM resource because customers typically prefer speaking on social media to interacting with a company through formal channels (Customer Relationship Management).
Recognizing how AI may be used to engage with customers
AI-powered methods might be used to track and provide customer satisfaction and service-related concerns to decision-makers. The use of AI for brand building and achieving promotional objectives is essential for Edtech firms as it is the newest advancement in computing and technology. AI is used everywhere, from helping marketers target the appropriate audience with the proper tool to assisting in the collection of vital consumer data and its analysis.
In marketing initiatives, highlighting the shortcomings of conventional educational systems
The marketing of edtech can also focus on how it fills in the gaps left by the conventional educational system. For instance, Edtech guarantees shorter evaluation times, availability every single day of the year, and a sizable knowledge base. With personalized coaching sessions, which were mainly absent from traditional teaching approaches, there is improved concentration and engagement between students and teachers. Edtech firms use online education methods to address all of the limitations, and this might be a key tool to spread the word to the general public.
Concentrating on CRM to improve customer relationship
Social media integration and the use of CRM as a marketing tool have been addressed. To maintain a long-lasting relationship with their customers, EdTech businesses must make sure their CRM is of the highest calibre. To create customized student experiences, EdTech uses integrated marketing automation systems. Additionally, customer service, enrollment automation, and call centre administration all make use of CRM software. Over the previous ten years, cloud-based CRM systems have been used more frequently than their on-premise equivalents.
With more educational institutions discovering its advantages and investing in them, edtech will continue to develop dramatically in India, especially during the epidemic. However, in order to grow this business to new heights, they must focus on building solid relationships with their clients, comprehending their problems, and providing them with the most cutting-edge solutions.
In a market where issues like the pandemic are unheard of, this is the only way to succeed. In conclusion, edtech firms should adopt positive marketing methods and trends and make sure to add the “consumer connect” function. The businesses must promote the valid message of the sector, which is to facilitate access to education and information for all.
edited and proofread by nikita sharma