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FMCG Industry Recapitulates Its Growth Through Managerial Changes. How does an usher announcement of a new CEO result in euphoria?

The commute in leadership in the consumer goods industry has left a staggering influence on the growth prospects of colossal companies over the past few years. Even the hard-stricken, financially deprived consumer goods service providers have overcome the overwhelming peer pressure of sustaining their investments. Does the usher replacement of ownership instills so much euphoria, or is there an eminent reason for the industry’s resurgence? Before we get the onus on the interchanging trends, we will discover why CEO changes are so emphatic to surging growths.

Last week, shares of Godrej Consumer Products Ltd spiked 21% and accounted for an appealing surge after months of bestowing down on the National Stock Exchange. The capitalization value had upheaved to such astronomical figures that it soared past half of the Nifty index prices. It sent immaculate waves across the trading community as they haven’t seen a situation unfolding like this in a long time. Godrej’s market capitalization crossed the expansive limit of Rs. 15,000 crore.

Recruitment process of FMCG industry in Bangalore | by Seven Consultancy |  Medium

Although the consumer goods industry peers have been down and out since the turn of the predicament, the change in ownership has come to rescue many hanging cliffs and served the perpetual synopsis of revival. Following Godrej’s announcement of incarnating its way to Sudhir Sitapati as its managing director and chief executive officer, the relative incumbent steeped an affluent rise across the stock markets.

Is the steep rise indicating the sudden change of thought by the investors, or are they presumably conscious about their future revelations? There are prominent reasons for the shocking casting of revenues of the consumer goods industry. Firstly, the financial performance indicators have covered flashpoints of impacts of changing leaderships; it has manifested positive influences.

Much of the concreteness has to go with the different perspectives of individuals and subsequently a few pinpoint strategies. Second, the Godrej consumer industry decline has perplexed the company’s sightings, and its shares have underperformed constantly due to mounting pressure over the past two years. The concerns of the promoting group didn’t get addressed until too late, and a reallocation of human resources was urgently required. Sitapati will not associate with the industry’s powerhouse until the next five months.

Last’s week escalation has curbed down some of the elevated risks of slashing, alongside the company’s revenue projections have come on par with the domestic peers in the rapidly-growing consumer goods(FMCG) industry. The contrasting perception around the leadership changes revolves around the industry. The static non-consumer-facing industries generally have a more consolidated impact on the NSE and the BSE due to their short-term end results.

The call-out option is fast-approaching, and the investors have to be cautious before finalizing a move. On the other hand, in the Indian FMCG industry, investors analyze a discernment for their decision-making on the forthcoming series of events, they have a chance to amend amid any collapsing churn of the markets.

Manoj Menon, the head of operations at ICICI Securities, asserted that the promulgation around the FMCG industry had been more on the positive aspect. Over the past decade, the change in ownership across giant conglomerates has yielded lucrative returns in their annual earnings. It has been highly effective due to constant amendments and inputs in the strategies which have benefited the companies. The elongation of continuing with the same policy hasn’t ameliorated the grappling and instead made it difficult for the companies to evade the stringent system for too long.

According to a report published by analysts at Jefferies India Ltd on May 11, the CEO change idea had its onus on upraising the fierce competition in the industry. A new could conspire a paradigm refurbish, claimed by the reports. Historical CEO appointments across various giant conglomerates in the industry including, Britannia Industries, Jubilant Foodworks, Hindustan Unilever Ltd (HUL), Dabur India, have driven staggering structural revenue reforms and upheaved the shareholder value.

The denotation of Managerial Changes in the FMCG Industry 

The positive reflection of managerial changes brought more ground reality to the striking shift in the consumer goods industry. The change has been prevalent for years in Britannia, Tata Consumer Products, among many others. The postulation of intensive share appraisal does not wholesome depends on the appointment of a new CEO. It also is nurtured across through the manager’s working prowess and capabilities. We have discovered a significant instance regarding the same.

The appointment of Suresh Narayan as managing director of Nestle India in August 2015 reflects another triumph story of our notion. The remembrance of the Maggi crisis stabbed the company’s reputation, and it made us believe that Nestle India was forging towards its decline. Who could even imagine the magnitude of craze around Maggi at that time, and the imminent appointment of a new CEO will route Nestle India‘s projections upwards. There was no way we would buy the storyline. But how amazing we were proven wrong as the company recorded an average annual growth of 26 percent over 2016-20, which was immaculately contradicting the bizarre nemesis.

We have disclosed the transitional change that the new management brings, but leads tend our way back to the present scenario. Sitapati has got an appraisal from his commendable job at HUL over his two-year tenure. Investors are optimistic about the appointment as his caliber and credibility will do wonders for Godrej Consumer Products and emulsifies its rank on the domestic industry parameter.

The intrigued reckoning of the company has been due to the additional aspect of promoter-led versus professional management. What does it mean in the coherent context? Let us take the precinct of the Street. The Street relies on a rational template of imminent-de-rating if the enactment of professionalism lacks in the new takeover( exit of the professional CEO and transfer of the reins to the family member.)

As we have believed for many years- a gentle tweak in the industry could heed growth prospects to surging heights. Nevertheless, the investors claimed that they got over-enthusiastic on Sitapati’s appointment, which got reflected in the share prices. The sharp rally got overdone, according to many analysts. The viewpoint that Sitapati would assume office in October would get constantly tracked and monitored by the investors relying on the stocks big time.

The overall visualization of the consumer goods industry has been on the positive side of the spectrum. Recently, Tata Consumers’ group invested their efforts in securing Sunil D’Souza as the managing director and CEO in April 2020. Needless to say, the investors were expecting a hefty reward as the share prices have appreciated as much as 140 percent over the past year.

Prior to the lockdown, the stock was trading at substandard levels, but the shocking rise in the home-consumption industry soared the company’s too eye-catching revenues and upheaved the sentiments of the stocks. Although many companies across the FMCG industry have embraced spurring growth, sooner or later the companies’ valuations need to get refrained to the fundamentals, which could turn out to be a reality check in many cases. It is the pinpointing reason why Dabur and Tata Consumer have lagged the prowess of their initial assessment of growth.




Tanish Sachdev
Tanish Sachdev
Tanish seeks new opportunities as a professional content writer and writes on several fundamental topics like businesses and economics. The focal point remains on expressing opinions on critical aspects concerning the economy.
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