What Is A Google Startup School, And How Can you Enroll?

What is the Startup School of Google, and how can you enroll?

With around 70,000 businesses, India ranks third globally in the number of startups being created. Additionally, as more Indian entrepreneurs succeed in going public or becoming unicorns, it raises aspirations among young Indians all around the country, generating a positive feedback cycle. A program titled “Google Startup School India” has just been established by Google on July 6, 2022.

Not only Hyderabad, Delhi, Mumbai, or Bengaluru are home to startups. We have many rapidly expanding firms with headquarters in places like Jaipur, Indore, Gorakhpur, and more. In fact, these make up close to 50% of all currently recognized companies in India.

90% of all startups fail within the first five years of operation, and the main causes are typically the same: uncontrolled cash burn, inaccurate demand estimation, inefficient feedback loops, or a lack of leadership.

The entrepreneurial path has become less isolating for future founders as a result of the institutional expertise that Indian entrepreneurs have accumulated over the past twenty years, particularly over the last decade. Knowledge sharing has been a distinguishing characteristic of the community, which helps everyone learn more quickly, avoid common problems, and borrow practical growth techniques.

There is a demand for programs that can arrange this information into a structured curriculum and offer it across a large footprint as businesses emerge in further reaches of the country. As we coordinate our efforts to encourage this expansion, Startup School India, a Google for Startups initiative, is created to achieve just that.

Fireside chats between Google leaders and trailblazing collaborators from across the startup ecosystem will be featured in the nine-week program, which will be delivered virtually. Topics covered will include language, social media & networking, job search, and fintech, as well as D2C, B2B, and B2C e-commerce.

google startup school

India has experienced a rapid rise in the number of startups and unicorns in recent years. When it comes to the expansion of startups, it hasn’t happened overnight. The startup culture in India took its sweet time to develop as a result of the lack of appropriate finance and an investor network.

Nevertheless, the idea has been around for more than 40 years. The Indian economy has recovered thanks to a large range of diverse industries over those years. The concept of a startup is currently receiving a lot of attention. The startup and unicorn industries are no longer exclusive to the United States.

India is currently the third country with the most startups worldwide. There were tensions in the air in 2020 when the COVID-19 pandemic crisis brought the entire world to a standstill, but in actuality, it sped up the creation of startups not just in India but all across the world.

A program dubbed “Google Startup School India” has just been established by Google to support 10,000 entrepreneurs in India, particularly in Tier 2 and Tier 3 cities.

Let’s first define a startup so that we may better grasp Google Startup school.

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What is a Startup?

A startup is a business that is just getting started and developing. It was established to offer innovative solutions to problems that have never been solved before or to offer significantly better solutions to redo current problems in a more effective way.

Before, the concept of a startup was associated with Silicon Valley in the United States, where numerous companies, like Facebook, Microsoft, and many more, reached their zenith. The dynamics in India have altered since the government pushed people to start their own enterprises as a result of globalization and privatization. Bangalore, India, is the current centre for startups.

What Is a Google Startup School?

Google introduced a program called Google for Startups in 2011. The purpose of this program is to work together with local startup communities to support them by giving local startup businesses access to resources and workshops. Additionally, they have Google Campus, a co-working area for young tech entrepreneurs.

As part of the Google for Startups initiative, Google announced Startup School India (SSI) on July 6, 2022. The program’s goal is to create a systematic curriculum to support 10,000 startups in tier 2 and tier 3 cities across the nation.

This Google Startup School program is a nine-week online forum where investors, prosperous business people, and programmers from the startup ecosystem will come together for talks and idea-sharing.

google startup school

Google’s major objective is to connect with India’s vast startup community through this endeavour. Given that India is home to roughly 70,000 companies, Google recognized the potential of the market. Not just in Bengaluru, Hyderabad, Delhi, or Mumbai, but also in Ahmadabad, Jaipur, and Indore, there are businesses that are expanding quickly.

90 percent of companies fail in their first five years, say to survey experts, for a variety of reasons, including a lack of understanding, disorganized financial flow, poor leadership, and inadequate finance.

Indian entrepreneurs’ reactions to the Google Startup School

Many Indian startups, in the opinion of some Indian businesspeople, will benefit from this move. Listen to what they have to say regarding this:

Moglix’s founder, Rahul Garg, states:

“Indian entrepreneurs are known for being creative and rapid in resolving issues. This is demonstrated by the fact that 6000 patent applications from young Indian businesses have been filed in the United States, accounting for 60% of all patent applications in the nation.

These companies have seen significant growth, with many of them becoming unicorns, thanks to a mix of intellectual prowess, innovative thought, creative application, technology, and a fertile economic environment for experimentation. The Google Startup School will allow entrepreneurs to hunt for possibilities and come out of the closet.

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Mamaearth co-founder, Varun Alagh, states:

“Google has consistently backed the startup ecosystem, and this project exemplifies that stance. They have a true understanding of the needs gaps that their Startup School project strives to fill after working with thousands of entrepreneurs.

The aforementioned curriculum will include a variety of educational modules on how to create a successful strategy, develop apps for users in India, and other topics. In addition to these classes, the agenda will provide entrepreneurs with the chance to learn from debates held on the platform about what makes a successful founder and creative, among other things.

Why Is It Happening Now? : The Google Startup School Initiative’s Agenda

Young entrepreneurs are flourishing in India, which is why Google is there to provide them with the technological know-how to launch a firm. 10,000 startups in small cities are to be trained.

Through this program, participants can improve their professional and entrepreneurial abilities as well as their confidence, all of which will help them play the manager’s role more effectively and increase their earning potential.

For startup founders, the workshop will offer projects and practical training. They will receive the equipment and training necessary for them to succeed in building a tech firm. Numerous Google founders, gurus, and VCs will lead the program and impart their wisdom through live classes.

Google created Startup School India, Targeting 10,000 companies in small cities

google startup school

Google, a tech giant, established the Startup School India program, which intends to assist 10,000 companies in Tier 2 and Tier 3 towns by compiling pertinent material on startup building into a structured curriculum. Throughout the nine-week virtual program, fireside chats with Google executives and partners from the entire startup ecosystem will take place.

Key takeaways from the program:

Startup School is a collection of supervised online training created to provide early-stage startup owners with the resources, knowledge, and products that expanding businesses require.

The learning modules for the course will cover a variety of subjects, such as developing a successful product strategy, deeply examining product user value, creating a roadmap and product requirements document, building apps for the next billion users in markets like India, and accelerating user acquisition, and many others.

With around 70,000 businesses, India ranks third globally in the number of startups being created. Additionally, as more Indian entrepreneurs succeed in going public or becoming unicorns, it raises aspirations among young Indians all around the country, generating a positive feedback cycle.

What Are The Terms Of The Startup School’s Curriculum?

A few of the topics that will be covered are business-to-business and business-to-consumer e-commerce, language, social media, and fintech.

A few more topics covered in the curriculum’s instructional modules are successful product strategy, product user value, and user acquisition. These are just a few examples.

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According to a blog post by Google, the initiative gives the flexibility of a virtual curriculum and allows participants to pick and select the modules they’d want to see. It is designed for startup business owners that have an early-stage minimum viable product.

Discussions regarding the qualities of a successful founder, formalizing recruiting, and other important issues will also be of benefit to entrepreneurs.

India As A Startup Hub

India is the third-largest startup hotspot in the world, with over 70,000 businesses. The success tales of Indian entrepreneurs have stoked expectations among young Indians across the country as more of them successfully take their companies public or achieve unicorn status, creating a positive feedback loop.

Promising enterprises are mushrooming all over, not just in major cities like Bengaluru, Delhi, Mumbai, or Hyderabad, but also in centres like Jaipur, Indore, Gorakhpur, and other places.

In reality, these currently account for close to 50% of all recognized startups in India.

Why is a startup school necessary?

google startup school

Even though there are many companies in India, 90% of them fail during the first five years of business.

This is frequently driven by the same significant issues: unchecked financial burn, incorrect demand predictions, ineffective feedback loops, or a lack of leadership.

The recent program acknowledges this gap and the requirement for programs that can compile learned information into a structured curriculum and disperse it over a large geographic area.

The company claimed in a blog post that “Startup School India, a Google for Startups initiative, is geared to do exactly that as we synchronized our efforts to support this expansion”

According to Google, Indian entrepreneurs have accumulated a plethora of institutional knowledge. One of the community’s distinctive traditions is the exchange of information, which aids in learning more quickly, avoiding common problems, and implementing practical growth plans.

How Can You Enroll In The Google Startup School?

This course is for you if you’re an aspiring entrepreneur from a tier 2 or tier 3 city looking for information on how to launch a tech company.

Simply sign up for an account on their website using your Gmail address. Any specific event of your choice is open for registration. You will receive an email confirmation with all the event information after successfully registering.

Even while the course is open to everyone, company founders are the primary audience, and there is a dedicated area for them to engage and ask pertinent questions.


India is home to many bright minds, but a relative lack of appropriate direction prevents individuals from achieving their full potential. By preparing kids at a young age, Google’s project will bridge the gap and function as a bridge for them, helping them become a better version of the entrepreneurs our nation needs and deserves.

Edited by Prakriti Arora

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