TechCrunch has obtained an internal memo published by Facebook’s outgoing head of public policy Elliot Schrage in which he blames himself for hiring PR firm Definers. He admits to having the company push negative narratives about competitors, but says Facebook did not ask or pay Definers to publish fake news. COO Sheryl Sandberg left a comment on the memo, saying it was never Facebook’s intention to play into anti-semitic theories about George Soros.
The memo includes a Q&A regarding points raised by a New York Times article detailing how Definers worked to spread negative publicity about Google and other tech giants to make Facebook look better, and that the firm’s employees also published biased articles bashing Facebook’s competitors and critics through a news site called NTK Network that’s affiliated with Definers.
In the memo, Schrage justifies the use of opposition research, and chastizes Facebook employees for allowing internal finger pointing surrounding its troubled past two years to become public. He also notes that his replacement, Facebook’s new head of global policy and former UK deputy Prime Minster Nick Clegg will be reviewing its work with all political consultants, which could turn up more skeletons.
“Responsibility for these decisions rests with leadership of the Communications team. That’s me. Mark and Sheryl relied on me to manage this without controversy” Schrage writes. “I knew and approved of the decision to hire Definers and similar firms. I should have known of the decision to expand their mandate . . . I’m sorry I let you all down. I regret my own failure here.” This explanation serves to protect Zuckerberg and Sandberg from additional blame, even as Sandberg strives to show she’s not passing the buck by noting “I want to be clear that I oversee our Comms team and take full responsibility for their work and the PR firms who work with us.”
Schrage’s defense of his bosses provides additional cover for Zuckerberg’s comments from a CNN interview that ran tonight in which he said he won’t step down as Facebook’s chairman and hopes to continue working alongside Sandberg for decades to come. The memo could have been aimed at quieting internal unrest about Facebook’s chief lobbyist Joel Kaplan. His ties to the GOP, support for Supreme Court Justice Brett Kavanaugh, and involvement with Facebook’s latest PR troubles had led some employees to question his employment. Now Facebook has someone else to take the heat.
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