A growing company or a newbie entrepreneur usually a B2B enterprise, is often dependent on the large enterprises to offer them a business opportunity, they relentlessly pursue the project originator and creators to give them some work. They end up getting bits and pieces of the ongoing project.
In recent times, Two big changes have happened.
Firstly, all the large OEMs – be it automotive, engineering, consumer appliances, or similar have reduced their budgets drastically and are planning on dragging their projects. As demand decreases, their products and related supplier orders have also decreased. Tier 1, 2, and 3 suppliers are running pillar to post to get scraps of work and payments. Invoices are taking months to be processed and after a lot of meetings finally, some amount is released.
Secondly, many industries were trying to innovate new products and diversify from what they were regularly making, such as from making the pedal push sanitizer to all kinds of masks and COVID related products.
Unfortunately, only a handful of the marketing muscle succeeded, most others ended up imitating each other and being very limited to their cities. Even some large companies switched to making a new line of products, healthcare, wellness, and hygiene became the main goal.
BRI understands that the COVID scenario is temporary. However, the aforementioned trends are now permanent. BRI company offers innovations for the companies to pivot from their products to newer products and make them self-reliant in creating a new line of products.
Many companies have good R&D or at least they think they have. However, only a very few have a team that can be original, first to the market, and brings a product swiftly to the market. The rest have junior’s and engineering services kind of personnel who have to be instructed heavily.
To capture a problem and predict what products may be manufactured in the near or distant future is what the BRI company specializes in.
BRI Innovations has come up with PITOCO, a simple marketplace whose main focus is to enable anyone, be it manufacturers, distributors, or individual businessmen to be able to independently innovate and create a new line of products with variants and strong USP.
Most of the companies lack in their R&D with limited knowledge of design protection or patents and definitely, have no time to perform market research and put in industrial design principles in place. They are scampering to feed their injection machines to keep their orders running. Often making low-end products. And yet dream of creating innovations.
On the other hand, a great opportunity has opened up, with “Design in India” not to buy the Chinese / Taiwanese products. However, the traders are unhappy about it. They sadly show the Indian products, which lack creativity, inventiveness and are quite dull in comparison to the imported ones. Improved mechanism, better aesthetics, good quality, low maintenance, easy to use and are priced very low.
“One of the toy traders we met was quite furious on the situation – on one hand, the demand has fallen, the market is low and on the other hand, Indian manufacturers are making and producing at a high price and have lackluster products. Kids like creative intelligent games, fancy sound and light show and not just beads or wooden toys. Show me good Indian toys and I will keep them at the front of the store”, he(trader)said in a booming voice to BRI company.
“It’s a huge opportunity – just look at the products people are creating all around the world”, Says Firoz Siddiqui, founder, and CEO of BRI innovations.
The people who have the risk-taking ability – positive outlook – the courage to make an innovation are our customers. Once they combine their manufacturing experience with our knowledge of “Solution designing” it is a win-win for the end customer. It has never been a better time to innovate. We have around 10 companies now with whom we are associated with to give them ideas on either improving, changing, or bringing in a new product completely.
A company approached us in the last months said that it wants to invest in toys. Very cool. However, they don’t have the personnel or the design environment to invent toys. What they have are the machines- all kinds of the latest ones – lying idle. They wanted the idea + rough proof of the concept.
Girish Kulkarni, Co-founder of BRI, On the other hand, feels that there are many bright students, housewives, masons, people in the fields of building and construction, appliance salesmen, shopkeepers, and senior citizens, etc, who don’t have a good platform to pitch their ideas.
There is always a fear of idea getting copied and no way to meet the people who can make innovation come alive. BRI is a platform that confidentially takes up the idea and works on it to see whether it is market worthy – then it is promoted by us to the potential buyers at an agreed price. It could be a sale or a license depending on the ability of the buyer. The inventor gets his/her shares, the manufacturer generates a new product idea, Co-founder of BRI said.
Girish is positive that this is the model of the future if India has to improve its innovation index, today we are regretfully at 50th position in the world. Even if 1/millionth of the population innovates we would be in the top 5 countries of innovation, he said.
Firoz Siddiqui, the founder of BRI, has 20 yrs of experience in automotive interiors, mechanisms, systems, and concept design, and has over 55 patents as an inventor. He has worked on research, design, program management, and innovation management.
He believes in the formulae E= MC2 for product innovations, it simply translates that “ for innovation to be successful, the effort for engineering must be equivalent to the effort in marketing and costing the product twice”. Costing and pricing the product is critical and one has to initially have a ballpark figure and later an accurate figure. The better the experience, the easier it is to achieve.
Girish Kulkarni has 22 yrs of experience in Program Management, Automotive and product design, product management, six sigma and fmea, plastic-metal –hybrid technologies.
“We complement each other while developing the concepts – In an hour of discussion, we can tell with our Patented Analytical model whether a product idea is good for the market or not”, the CEO of the company said.
BRI is focused on building a great marketplace for SMBs, businessmen, SME & Large MSME. BRI wants to empower people in developing new ideas in simple consumer domains. We motivate people to take risks and develop something that the world appreciates.
He further said: We would appreciate if companies and individuals approach https://bri-innovation.com/idea-connect/ and post their ideas or requirements to us and we will come back with the appropriate solution.
An idea would be validated and compared with existing products, only after we are confident of the solution, we will promote it further to the companies for sale or licensing. Similarly, a requirement from the company would be validated and brainstormed for new ideas and USP of the solution. In both cases, an NDA would be required to ensure secrecy and exclusive proposals.
Our belief is “making regular products will only yield marginal profits or a name, but making an innovative product is what brings fame and respect to the person or the company”.
The first-mover advantage is got by people who create- who dare to think and make new products rather than just improvements. Founder of the company, Firoz says, “ We must look at nations like Korea, Germany, and the United States that live and breathe innovation, designs, patents and talk about how to improve the lives of people with their innovations. They design products for all kinds of populations, from children to the elderly, from healthy to unhealthy, from the poor to the luxurious, they have perfected the art of identifying the needs and focus on launching smart products quickly.”
BRI firmly belief that India has great potential, the people are creative and the companies have the state of the art tech at their disposal. What’s missing is the connection. What’s missing is trust among our population. The idea originator doesn’t trust the manufacturer and the manufacturer doest trust that the idea is original and would work. We bridge that.