Marketing is an expensive activity and cannot be successful always in the first attempt. It may not be efficient or cost effective in the start. Today a shift has been seen from traditional means to digital means and this is why SEO and paid ads have gained a lot of importance. Although these two are the most commonly used but there are various other marketing strategies preset which are low cost, if not for free. Creating organic traffic should be the first objective for any business which has to be followed by traffic that is gained via paid strategies.
One of the main and most important strategies that is to be implemented is networking. There are thousands of ways in which a business can network. Most popular platform for networking today is LinkedIn. One should add any and every person the business comes in contact with. Using a group page on social sites is also one other great way to connect and network to a large circle in less time. This will help to boost the exposure of the business.
Other purely effective strategy is partnership. Partnering gets more of the referral traffic which is very beneficial for any business. The customer base of some other business can be used to market your own business. It helps build reputation in small amount of time. One major issue that creeps in today because of presence of internet is that any customer base relies a lot on the existing reviews that other people are posting. Reviews could be positive as well as negative. Whatever the reviews say is what is what is reflected by user’s experience. Give a great user experience and let your customers do all the marketing for you.
Adding a blogging component on your website also helps you gain a competitive edge over others. The only drawback is that it may cost you time but would definitely reap benefits that are positive in nature.
Cheers, Happy Reading