You have probably heard about image recognition, determining influencer performance, predicting incentives, determining influence, flagging posts that do not follow disclosure guidelines. If you have, then you could recall that they are all ways in which artificial intelligence is transforming influencer marketing immensely. But before you run any influencer marketing campaign, you need to first pick the perfect influencer that fits the job description. However, it can be difficult if you do not know how to go about it. (The truth is, many people do not know how and what to look for when it comes to hiring the right kind of influencer that is the most suitable candidate for the job.)This is what this post is written to address efficiently. With this in mind, here is how to select an influencer for your AI-powered influencer making efforts.
1. Determine the influencer’ niche. (What niche does the influencer specialize in?)
Many influencers specialize in a niche or two niches. This is great because it will give you a unique opportunity to promote your products or services to people who can be influenced to make a purchase decision. Many experts will recommend that you use an influencer that specializes in your niche. For example, if you are running a business that sells clothes and you specialize in selling women wears only, it is a smart decision to pick an influencer that specializes in women fashion and scramble from the list one that specializes in frugal living. If it is travel luggage you want to promote, go for influencers that blog or write about travel.
However, some influencers do not focus on a niche. They are able to garner lots of followers because they blog or talk about a lot of things that interest people. So their area of specialization is somewhat flexible.
You can decide to choose to hire this type of influencer to do the job if the following is very huge. One advantage of using this type of influencer is that it exposes your products and services to prospects that are not interested but could be. And what better person to build interests for your products than influencers? But this is only a viable option when it exposes what you are selling.
The main reason why option one is very important is that those who follow the influencers are people who are interested in those niches, meaning that they could be easily influenced to make a purchasing decision. (You can tell how important this is to your business.) So in a nutshell, the content they create should align with the products or services you want to promote unless the influencer offers a unique opportunity.
2. Know how genuine the influencer is. (Is the influencer you want to hire genuine?)
There are a lot of fraudsters and unscrupulous people with malicious intents out there on the internet, which means that you should verify the authenticity of the influencer you decide to use. It will be very harmful if you fall for a scam artist as you will lose more than just money. Your reputation will be on the line. (Remember, reputation is everything in business.) You should not think of automating your influencer marketing through artificial intelligence without it.
To know for sure if the influencers are genuine, scroll through their posts to see the type of contents they posted and how often they do it. Look at some of the content and do a thorough investigation (And know for sure if it is conspicuous that the content they post is automated with the use of artificial intelligence.) They should be able to align all their sponsored contents with their organic content.
3. Determine the level of engagement of the influencer has with the audience. (How engaged is the influencer’ audience?)
Engagement is super important as many experts will have you believe. There is an obvious reason for this – the more engaged the audience is, the better chance you have at selling your products/services. This is the easy part. Getting an accurate and workable analysis of the level of engagement the influencer has over their audience can be difficult – the hard part.
You can know the level of engagement; you will need to calculate the engagement ratio. First things first, know the total engagements on a social media platform. Divide it by the total number of followers. Once you have done that, divide it again by the total number of posts.
Once you have done this, you can now go ahead and select the influencer that is most suitable; and automate the process through the use of artificial intelligence. (This process is not tedious if you are able to choose the best artificial intelligence tools to use.)
Influencer marketing is clearly a powerful tool to use in your online marketing effort. It offers a unique opportunity unlike no other. And the best part is, it is a very cost-effective option to boost the sales tremendously. And you will be able to do it over a short period of time. And unlike email marketing that you are trying to sell it to people who unfamiliar, the influencer is marketing is getting the required help from people who are very familiar with their audience and whose opinion matter greatly. And then automate the process of content delivery through the use of artificial intelligence technology to boost smooth and very efficient content delivery systems. This is obviously how you can select an influencer for your AI-powered influencer marketing.
Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.