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Top 10 Best Indian Brands for Influencer Marketing in 2025 | Expert Insights

Influencer marketing has become a vital strategy for businesses across the globe, and India is no exception. With the rise of social media and a digitally connected population, Indian brands are leveraging influencer collaborations to build trust, increase brand visibility, and drive sales. In 2025, Indian brands for influencer marketing are leading the way with innovative campaigns and meaningful partnerships. Let’s dive into the top 10 Indian brands dominating this space.


1. Nykaa

Why It Stands Out: Nykaa, a leader in the beauty and cosmetics sector, excels in influencer marketing by collaborating with beauty influencers across platforms like Instagram, YouTube, and TikTok.

Nykaa

Key Strategies:

  • Partnering with micro and macro influencers to promote product launches.
  • Hosting exclusive events for influencers to create buzz.
  • User-generated content campaigns, encouraging influencers to share makeup tutorials and reviews.

Nykaa’s influencer marketing campaigns have helped the brand reach a diverse audience while maintaining authenticity.


2. Zomato

Why It Stands Out: Zomato’s quirky campaigns and humorous influencer collaborations have made it a favorite in the food delivery industry.

Key Strategies:

  • Collaborating with food bloggers and vloggers to promote local restaurants and offers.
  • Running themed campaigns during festivals with influencer-generated content.
  • Engaging influencers for Instagram Reels and Stories to highlight the convenience of Zomato services.

By tapping into food lovers and leveraging relatable content, Zomato has strengthened its brand presence.


3. Cred

Why It Stands Out: Cred has redefined influencer marketing with its unconventional and creative campaigns that resonate with urban millennials.

Key Strategies:

  • Partnering with finance-focused influencers to demystify credit card rewards and financial literacy.
  • High-production video campaigns featuring influencers sharing personal finance tips.
  • Leveraging celebrities like Anushka Sharma and Ranveer Singh for large-scale campaigns.

Cred’s influencer collaborations focus on educating and entertaining, making it a top choice for users.


4. Mamaearth

Why It Stands Out: Mamaearth’s focus on natural and sustainable products has made it a go-to brand for influencers in the beauty and skincare niche.

mamaearth

Key Strategies:

  • Collaborating with eco-conscious influencers to highlight product benefits.
  • Long-term partnerships with parenting bloggers to build credibility.
  • Engaging influencers for Instagram Live sessions to discuss skincare tips.

By aligning with influencers who share its values, Mamaearth has built a loyal customer base.


5. Myntra

Why It Stands Out: Myntra leverages influencer marketing to stay ahead in the competitive fashion e-commerce market.

Key Strategies:

  • Running #MyntraFashionSuperstar, a reality show for fashion influencers.
  • Collaborating with celebrities and fashion bloggers during its End of Reason Sale.
  • Partnering with influencers for try-on hauls and styling videos.

Myntra’s campaigns seamlessly blend entertainment and marketing, driving significant engagement.


6. Swiggy

Why It Stands Out: Swiggy’s influencer marketing campaigns focus on humor, food trends, and relatable content to connect with its audience.

Key Strategies:

  • Collaborating with food and lifestyle influencers to promote offers and discounts.
  • Running meme-based campaigns with influencer tie-ins.
  • Utilizing regional influencers to tap into local audiences.

Swiggy’s ability to create fun and engaging campaigns has set it apart in the food delivery sector.


7. boAt

Why It Stands Out: boAt has become synonymous with stylish and affordable audio products, thanks to its robust influencer marketing strategy.

Boat

Key Strategies:

  • Partnering with tech and music influencers to showcase product features.
  • Engaging influencers in unboxing and review videos.
  • Collaborating with fitness influencers to highlight workout-friendly products.

By leveraging diverse influencers, boAt has built a strong community of tech-savvy customers.


8. Tata Cliq

Why It Stands Out: Tata Cliq combines luxury and affordability, and its influencer campaigns reflect this balance.

Key Strategies:

  • Collaborating with fashion and lifestyle influencers to promote exclusive collections.
  • Partnering with regional influencers to reach untapped markets.
  • Running interactive contests and giveaways with influencer support.

Tata Cliq’s campaigns emphasize authenticity, driving meaningful engagement.


9. Vivo India

Why It Stands Out: Vivo India’s influencer campaigns focus on technology, creativity, and lifestyle.

Key Strategies:

  • Collaborating with photographers and tech influencers to highlight camera features.
  • Engaging with lifestyle influencers for launch events.
  • Creating regional campaigns with vernacular influencers.

Vivo’s ability to blend tech and lifestyle content makes its influencer campaigns impactful.


10. FabIndia

Why It Stands Out: FabIndia’s campaigns focus on tradition and sustainability, resonating with influencers who share similar values.

Key Strategies:

  • Partnering with fashion influencers to promote ethnic collections.
  • Highlighting handmade and sustainable practices through influencer stories.
  • Collaborating with influencers during festivals and special occasions.

FabIndia’s influencer marketing efforts emphasize storytelling, making it a beloved brand among diverse audiences.


Why These Brands Excel in Influencer Marketing

The success of these Indian brands for influencer marketing lies in their ability to:

  • Identify the right influencers who align with their brand values.
  • Craft authentic and relatable campaigns that resonate with their audience.
  • Adapt strategies for different platforms like Instagram, YouTube, and regional social media.

The Future of Influencer Marketing in India

As social media continues to evolve, influencer marketing will play a crucial role in shaping consumer behavior. Key trends to watch include:

  • Increased focus on micro-influencers for niche markets.
  • Greater emphasis on video content and live interactions.
  • Integration of AI tools to analyze campaign effectiveness.

These Indian brands for influencer marketing are paving the way for future innovations, ensuring they remain relevant in a dynamic market.

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