How Small Businesses have Broken into India’s New iGaming Market

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Whenever a new industry opens up to a region, there’s always ample space for established leading companies and smaller businesses to make a name for themselves. We’ve seen it in the online streaming space over the last few years, with Hotstar dominating but international giants like Amazon Prime and Netflix moving into the space as well. Mix in smaller brands like JioCinema, Spuul, and Hungama, and you’ve got a lively and competitive market.

Now, it’s the iGaming market of India that has opened up to the hundreds of millions of internet users on the subcontinent. The industry, which includes providers of online casino games and online betting, has boomed in India, with big-name platforms being among the first to enter the scene. From where they have broken in to set the standard, however, small Indian businesses have been able to exploit niches to expand the offering and create a thriving entertainment scene.

Making sense of the many options available

It’s all well and good there being a plethora of options to choose from, but the industry isn’t of any use to potential players if they don’t know what’s going on. While iGaming is well-established across Europe, the sheer number of brands that have suddenly entered the Indian market, all offering something different, can make it difficult for players to know what’s best for their preferences. A niche opened for a new business to fill, with the audience seeking a trusted, informative resource to help them navigate the scene.

That’s where CasinoWings India stepped into the scene. Created by industry experts, the site has examined and reviewed all of the reputable online casino brands offering games in the country. Not only can players find ratings for individual sites, but they can easily scroll through the tailor-made rankings to the critical information quickly and with ease. On one page, viewers can see the bonuses that each site offers, CasinoWings’ review score, and the highlights of the platform, such as customer service availability or the number of games.

Crafting an experience specific to the market

Even with the biggest names in the entertainment industry, whenever brands try to make it in new markets, the successful ones tailor their offering to the local audience. Amazon Prime and Netflix have invested heavily in Bollywood productions and Indian-made TV dramas, with the young iGaming industry beginning to do the same. In fairness, there were already several Indian-themed and locally-appealing games on most sites – such is the expanse that iGaming developers have covered – but now small businesses are looking to step-up.

One Indian small business which has been in the industry for over a decade, and is now perfectly positioned to break into its home market, is Ingenuity Gaming. Started in 2005 with a group of ten talents, the company grew to become 300-employees strong, expanding operations to the Isle of Man for better access to the European market. Now, with so much experience in an established industry, Ingenuity Gaming can present its India base and knowledge as a way for outside providers to offer localized software to the Indian market.

Where the internet starts to open up, the iGaming industry begins to grow. With it still relatively young in India, there are plenty of opportunities opening up for local small businesses to exploit.

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