Reliance is building A RETAIL EMPIRE—set to add Zivame and Future Group into its cart of companies


Reliance is on a binge-spree of acquisitions. While conversations with Kishore Biyani’s Future Retail are still on for a buyout by Reliance Retail, its auxiliary organization Reliance Brands is set to secure leading online lingerie retailer, Zivame.

Reliance Brands, an auxiliary of Reliance Industries (RIL), has obtained the  15% stake of Ronnie Screwvala-claimed Unilazer Ventures in online lingerie retailer Zivame and is apparently in conversation with different accomplices to assume all out stakes of the organization.

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Zivame came into being in 2011 in a bid to give consumers of lingerie privacy to purchase them on the web, and coaxing them to look at other options than the usual brick-and-mortar shopping. Zivame was hoping to extend its retail impression in the nation and was searching for funds. Zivame’s 30 physical retail locations and existing web businesses will be an add-on to Reliance’s clothing offers.

Reliance Brands, which sells numerous luxury brands, for example, Diesel, Jimmy Choo, Tiffany, and Mothercare in India, is probably going to pay around Rs 1,200 crore ($160 million) for purchasing the Bengaluru-based online business organization. Home-developed Venture Capital(VC) fund, Zodius Capital, and Malaysian sovereign fund, Khazanah Nasional Berhad will leave the organization, individuals with information on the issue. With around 60 percent stake, Zodius is the biggest investor in the organization. Khazanah Nasional Bhd possesses around 25 percent.


“The arrangement is as good as done. Reliance would purchase a 100 percent stake in the organization,” an individual acquainted with the improvement has been cited.

In any case, Unilazer Ventures chairperson Ronnie Screwvala has purportedly been cited saying his firm had sold its full 15 percent stake in Zivame to Reliance Brands a week ago.

The move comes only two months after it was announced in May announced that Bengaluru-based Zivame had pushed back raising money and business extension plans because of the coronavirus pandemic.

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Zivame holds a fundamental market share of the overall industry in the premium lingerie category however its extension designs and raising support have been hit by the COVID-actuated lockdown. It was hoping to raise $50 million till the end of last year, however, the arrangement couldn’t be finished.

Zivame, which at first started tasks as an aggregator, turned to a private-label business in 2016. The organization has numerous private names including Penny and Coucou, and over 60% of its income originates from in-house items.

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In May 2018, the firm experienced an administration change and welcomed on board Amisha Jain as CEO replacing the former CEO, Shaleen Sinha. In April 2019, Zivame brought Rs 60 crore up in a scaffold round of financing drove by existing speculator Zodius Capital.

Khazanah and Zodius Technology Fund had put resources into Zivame in 2015. At that point, Zivame had brought Rs 250 crore up in its Series C financing round. Zodius purchased out Kalaari Capital and Chiratae Ventures in 2018. The Zodius fund is overseen by Avendus, which had gained the beginning phase financial specialist in 2017.

Zivame needed to grow the number of stores from 35 to 60 by FY20. It posted income of Rs 140 crore in FY19 and was wanting to cross Rs 250 crore in income in FY20 as detailed by news reports from a year ago.


Securing Zivame could give a lift to Reliance’s arrangements to offer various shopping and purchasing alternatives to clients.

Established in 2011 by Richa Kar, Zivame additionally sells items of various categories, for example, beachwear, dynamic wear, and other clothing items and frill. As indicated by its site, the organization has 30 or more retail locations, and nearness over 800 accomplice stores the nation over.

Then, the procurement from Reliance comes when the aggregate is multiplying down on its retail offering, with one eye on Future Retail. The style and way of life classification contribute pretty much 8% to Reliance Retail’s add up to income yet has an edge of 24%.

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Asia’s most extravagant man, Ambani has been floated by ventures near $20 billion from sponsor incorporating Google and Facebook in his oil-to-telecoms combination and is trying to fortify his hand in India’s colossal retail division. Mukesh Ambani’s Reliance Industries Ltd will pay between 240 billion and 270 billion rupees ($3.2-$3.6 billion) to purchase the Indian retail chains claimed by Future Group, it was reported on Tuesday, referring to two sources acquainted with subtleties of the arrangement. Reliance’s current retail activity as of now runs near 12,000 stores, including a money and-convey discount business, in more than 6,700 Indian towns and urban areas.

Claimed by India’s “father of present-day retailing”, Kishore Biyani, Future Group is home to grocery store chain Big Bazaar, upmarket food stores FoodHall, and deal garments chain Brand Factory. A progression of media reports has said the two were approaching concession to the arrangement.

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Appraisals office ICRA gauges absolute obligation at Future Group’s recorded organizations had ascended to 127.78 billion rupees by September a year ago and the organization has since confronted across the board terminations under India’s Coronavirus lockdowns. A source, talking on state of secrecy, has been cited as saying the deal esteem included Future Group’s liabilities.

The assessed bargain esteem incorporates the liabilities of Future Group that Reliance intends to assimilate, the individuals said on state of secrecy. Five recorded elements, including Future Retail Ltd, Future Consumer, Future Lifestyle Fashions, Future Supply Chain, and Future Market Networks, will be converted into Future Enterprises Ltd (FEL) before the offer of the resources for one of the retail auxiliaries of Reliance. FEL will at that point lead a droop offer of its retail advantages for one of the retail auxiliaries of Reliance Industries Ltd.

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RIL has selectiveness on the arrangement till 31 July, by when it needs to consent to a coupling arrangement, said the primary individual, mentioning secrecy. Arrangements are as of now on and the arrangement could set aside an effort to come full circle, he included.

In May, Reliance propelled JioMart, an online basic food item administration in a move planned for equaling’s neighborhood unit and Walmart Inc’s Flipkart in the enormous Indian market. Ambani plans to list Reliance’s advanced and retail units throughout the following five years.

Future Group didn’t promptly react to demands for input on the arrangement esteem. A Reliance Industries representative said the organization assesses different open doors on a progressing premise.

The move will stamp huge solidification in India’s retail advertise. Biyani assembled a sizable composed retail business—since the late 1980s. In 1991, Biyani changed the name of his organization to Pantaloon Fashion (India) Ltd. In 2001, it opened the first Big Bazaar store in Quite a while.

Reliance Retail, then again, works near 11,784 stores split across esteem design, footwear, premium style, staple, adornments, gadgets, availability, and so on. In FY20, Reliance Retail accomplished a turnover of ₹1.63 trillion. Reliance Retail likewise fills in as the ace wholesaler for Jio network administrations.


During the organization’s Annual General Meeting, Mukesh Ambani, administrator of Reliance Industries had worried about the significance of new businesses in Reliance’s ‘brilliant decade’ of development.

“I accept that there is no better accomplice for Indian new companies than JIO. We are very much situated to help Indian new companies in various manners. Regardless of whether it be in innovation improvement, item advancement, dissemination, showcase get to, or even scale-up capital,” he said on July 15.

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