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Top 10 Best Indian Brands in Sports Broadcasting 2025

Top 10 Best Indian Brands in Sports Broadcasting 2025

The sports broadcasting industry in India has seen tremendous growth over the years, transforming into a multi-billion-dollar sector. From traditional TV channels to advanced OTT platforms, Indian brands have embraced technology to deliver high-quality sports content to a diverse audience. In 2025, the competition among the best brands in sports broadcasting has only intensified, as they innovate to enhance viewer experience and expand their reach. Let’s explore the top 10 Indian brands in sports broadcasting for 2025.

1. Star Sports

Star Sports remains at the forefront of sports broadcasting in India. Known for its high-quality production, Star Sports has consistently delivered world-class coverage of cricket, football, kabaddi, and other sports. The brand’s multilingual broadcasting strategy ensures a wide reach, catering to India’s diverse linguistic landscape. In 2025, Star Sports continues to dominate, particularly with its extensive coverage of IPL, ICC tournaments, and Pro Kabaddi League. Their innovative use of augmented reality (AR) and 4K streaming enhances the viewer experience, making them a leader in sports broadcasting.

2. Sony Sports Network

Sony Sports Network has carved a niche for itself in India by broadcasting international sporting events such as UEFA Champions League, WWE, and the Australian Open. In 2025, Sony Sports remains a favorite among fans for its high-definition broadcasts and insightful commentary. The network has also invested in interactive features, allowing viewers to engage with their favorite sports events like never before. Sony’s focus on premium content and top-tier global leagues solidifies its place as one of the best sports broadcasting brands in India.

3. JioCinema (Viacom18)

CCI gives nod to Jio Cinema OTT and Viacom18 Media merger

Viacom18’s JioCinema has revolutionized sports broadcasting in India through its digital-first approach. By offering free streaming of major events like the FIFA World Cup and IPL, JioCinema has gained massive popularity. The platform’s user-friendly interface, multi-camera options, and multilingual commentary have set new benchmarks in the industry. In 2025, JioCinema continues to lead the digital sports broadcasting space, leveraging its partnership with Reliance Jio to offer seamless streaming experiences.

4. Hotstar

Disney+ Hotstar is synonymous with cricket in India, thanks to its comprehensive coverage of IPL, ICC tournaments, and domestic cricket matches. With its affordable subscription plans and on-the-go accessibility, Hotstar has become a household name for sports enthusiasts. In 2025, Hotstar’s focus on exclusive content, including regional sports leagues, ensures it remains a top player in sports broadcasting. The platform’s integration of advanced analytics and real-time stats keeps fans engaged throughout the games.

5. Fancode

Fancode has emerged as a game-changer in the sports broadcasting industry by focusing on lesser-known sports and leagues. The platform provides affordable subscription options and pay-per-view services, catering to niche audiences. In 2025, Fancode continues to grow by broadcasting sports like basketball, handball, and international cricket tournaments. Their emphasis on data-driven content and fan engagement tools, such as fantasy sports integration, makes them a standout brand in the Indian market.

6. Doordarshan Sports (DD Sports)

As India’s public service broadcaster, DD Sports holds a special place in the hearts of sports fans. Despite facing competition from private players, DD Sports has retained its relevance by broadcasting major national events, including the Olympics, Commonwealth Games, and Indian cricket matches. In 2025, the channel’s commitment to providing free access to sports content ensures its continued popularity, especially in rural areas with limited digital penetration.

7. Times Internet (MX Player and Cricbuzz)

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Times Internet has successfully integrated sports broadcasting into its digital ecosystem through platforms like MX Player and Cricbuzz. MX Player’s streaming of live sports events and Cricbuzz’s comprehensive cricket coverage make the brand a powerhouse in digital sports broadcasting. In 2025, their focus on mobile-first audiences and in-depth analysis ensures they remain a preferred choice for sports fans.

8. ZEE Sports Network

ZEE Sports Network has made significant strides in 2025 by acquiring broadcasting rights for various sports leagues, including international football and hockey. With its emphasis on regional sports content and multilingual broadcasting, ZEE Sports caters to a broad audience base. The network’s integration of AI-driven highlights and personalized recommendations enhances viewer satisfaction, making it one of the best brands in sports broadcasting.

9. Voot

Voot, a part of Viacom18, has gained traction as a leading OTT platform for sports broadcasting. The platform’s innovative features, such as interactive polls and live chats, have redefined how fans engage with sports content. In 2025, Voot’s partnership with top sports leagues and its focus on exclusive digital rights ensure it remains a competitive player in the market. The platform’s seamless integration with social media further boosts its appeal among younger audiences.

10. ESPN India

ESPN India

ESPN India continues to be a trusted source for sports broadcasting and analysis. The brand’s partnership with Hotstar enables it to reach a wide audience, offering in-depth coverage of global sporting events. In 2025, ESPN India’s focus on expert commentary, feature stories, and analytical content ensures its relevance in the ever-evolving sports broadcasting landscape. Their dedication to promoting diverse sports disciplines, including tennis, athletics, and eSports, sets them apart.

Conclusion

The sports broadcasting industry in India is thriving, with numerous brands vying for the attention of passionate sports fans. Each of these top 10 brands has carved its niche by leveraging technology, offering diverse content, and focusing on viewer engagement. From traditional TV channels like Star Sports and Sony Sports Network to digital-first platforms like JioCinema and Fancode, the landscape of sports broadcasting in 2025 is more dynamic than ever. As these brands continue to innovate, sports enthusiasts can look forward to an exciting future filled with unparalleled viewing experiences.

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