A year ago Cityrene was just a small sparkling thought which our CEO Mr. Dilipan Bose got as he lived in a house of bad construction where the walls were cracked, water leaked from the ceiling, cracked tiles. He also faced frequent power cuts. So, he thought why not build houses using some advanced method which should also solve real life problems. As a civil engineer, he was deeply disturbed that he couldn’t solve these problems. So he kept on thinking about a solution. He then started researching
about alternative construction methods and came to know about GFRG which can be real solution for all these problems. He also compared this technology with other technologies and found this as a promising alternative for conventional construction.
Glass Fiber Reinforced Gypsum (GFRG) is an Australian technology used since 1990’s for walls in building structures. In India, researches were made by IIT (Indian Institute of Technology) Chennai professors and they came up with a more advanced usage of GFRG i.e. this GFRG can be used also for other structural elements.He felt this could be a life-changing technology which no residential project has
seen before. This new technology has got certifications and approvals from USGBC (US green building council), Ministry of housing development government of India, Building materials and technology promotion council, Indian institute of technology Chennai. Once he decided that he can use GFRG for the betterment of constructing houses. He was into collecting data about it. He made a visit to IIT Chennai and met few professors who could help him with this technology and he also visited the house
built by IIT Chennai on their campus. He had a business meeting with them and got manual design specifications for GFRG construction. “It’s Not About Idea, It’s About Making Ideas Happen”
Being new to business management he needed some help. The idea should be pivoted in a correct path and should be implemented in a smart way. Here comes our VP of sales and marketing Mr. Sam Sundar who is an old friend of Mr.Dilip. He introduced Mr. Dilip to Mr. Gopi Mattel, director of Founder Institute Chennai, and a serial entrepreneur having years of experience in entrepreneurship and startups has been the backbone of the company. He has been providing valuable feedback, reviewing the idea, improving our marketing strategies and also action plans, thus guiding the company in a streamlined path. Finally, Mr. Dilip joined Founder Institute. During the rigorous training for a period of 4 months, the idea was pivoted and improvised at every stage based on the feedback of mentors in Founder Institute, who are local and global CEO’s of many successful companies.
1.What is the Name of Your Venture? Any specific reason for this name?
2.Who is your target Audience/clients?
Early adopters who are planning to buy a home or construct a home using GFRG.
3.Where is your venture based (city, state, country) & What are your geographical target areas?
Chennai, Tamilnadu, India. Geographical target area is Chennai
4.What problems does your venture resolve? What are your products or services?
We are building houses using Australian technology GFRG (Glass Fiber Reinforced Technology) in under 90 days. GFRG walls are 5X stronger than brick walls. It is fire-proof, water proof, Earthquake resistant and has greater life. Houses are naturally cooler upto 4 degrees. Cityrene homes generate their own power using solar, generate water out of thin air recycles the grey water and bio-degradable waste. Live usage monitoring of power, data and water in your home can be be viewed through mobile app encouraging the user to reduce the usage and save environment
5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?
I, Dilipan Bose (CEO of Cityrene) am a M.Tech Structural Engineer. Being a civil engineer I was deeply disturbed by the construction flaws in my house. As I mentioned earlier, I was stranded in the flood without power and water. Started researching for alternative construction techniques for several months and finally ended up in GFRG technology. Sooner I understood that technical knowledge alone is not important for starting a company. So I joined Founder Institute (startup incubator for aspiring founders) with the help of my friend and co-founder Sam Sundar. During the founder institute incubation I learnt a lot of checking the viability of an idea, the idea was pivoted multiple times and refined, pitching to investors, marketing strategies, growing a team etc and Finally cityrene was incorporated as private limited company with experienced board of advisors and directors.
6.Who are your biggest competitors and how do you differentiate yourself from them?
Some of the biggest competitors are VGN, Casa Grande and other builders in Chennai. We differ by constructing using smart sustainable homes GFRG technology which solves real life problems. We care for our customers so we create a valuable product which solves the customer’s real life problems unlike other builders who construct homes sell them and signing off.
7.How did you identify your co-founder? Tell us some thing about your co-founder/s
8.How did you hired your first team members? What skills Do you want in your employees/team?
9.What expansion plans are you looking for the next 2 years, next 5 years?
We are planning to expand our office to Bangalore initially and Mumbai in the next few years as we are getting a lot of leads from northern parts of India for the construction technology we use.
10.Where do you want to see yourself in next 10 years?
To be the industry leader of smart city development projects
11.What are your goals over the next 1, 3, 6 and 12 months?
Finalising the investor deal and commencement of the township project
12.Have you raised any funding? Or have any plans for the funding?
We have raised funding of Rs.75 lakhs from friends/family for our pilot project. We are planning to raise fund of Rs.40 crores for the first phase of township project.
13.What were the problems you faced during the starting days and how did you resolve them?