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HDFC Bank Aims High Hopes on Expanding Digital Banking Infrastructure. All you Need to Know!


The appalling banking scenario has been prevalent for years. Whether it is charging high-interest rates for loans or having glitches in its automation system, corporate banks have become troublesome for the consumers. In recent months, HDFC Bank among others has been involved in allegations. HDFC Bank‘s plague seems to be never-ending as it yet again indulges in covering its whereabouts.

While it has received severe outages due to its lack of ambition to enhance digital infrastructure and expand its technological setup, key decisions on vehicle financing have further demolished its long-standing framework. In a bid to salvage the situation, HDFC Bank executives have agreed to refund the commission to auto loan customers possessing a bundled GPS device.

Recently, India’s largest private sector lender has been accustomed to a humongous Rs 10 crore fine from the RBI following illegal lending practices in its vehicle financing. The recent shockwaves are deemed to be a condescending factor in the refund decision. HDFC Bank has decided to initiate the refund through the customer’s bank accounts registered in the records.

An Overview on HDFC Bank’s Vehicle Financing

Auto loan customers of HDFC Bank have been coerced into acquiring vehicle tracking devices, which had inexplicable consequences to it. From the outside, it looks to be a standard transaction. But the internal link indicates a possible breach of guidelines. The customers comprehended buying these GPS devices at Rs 19,000 during FY14 and FY20. It was a violation of the disciplinary action proposed by the RBI, which usually prohibits the banks from non-financial dealings.

The consensus across HDFC Bank’s actions has been pragmatic, and it has surfaced grasping criticism. Over the past six years, vehicle financing has been the front running avenue as it incurred high stakes of funding for the private lender. A prosperous auto loan functioning has turned into a manipulative envisage. Following multiple whistleblower reports, the bank had decided to conduct an internal inquiry on its car loan business. The consumers had complained about HDFC Bank pressurizing to fulfill the requirements.

The discussions regarding taking strict action against the employees found guilty of misconduct were made in an annual general meeting. Former HDFC director and chief executive officer, Aditya Puri headed the loan-related arguments. The probe went further into discovering the involvement of senior officials at the administrative level and how they exploited consumers’ interests. Almost a year has passed and HDFC still hasn’t recouped the disruptions in its efficient performance.

hdfc bank expects higher it spends as it revamps technology platformWhat are the Future Assessments Being Explored by the Private Bank?

In an interview on Thursday, the perpetual motion of digital banking infrastructure was given more emphasis. According to the head representatives of the HDFC Bank, they’ll incur whatever it takes for ramping up their conned system. Some particular segments of banking have demolished growth prospects and costing the systematic working on groundwork operations. The private lender has lagged to emulsify its technical investments big time alongside constant digital concerns.

Ramesh Lakshmi Narayan, the chief instructing officer of HDFC Bank, has lately conceived the opportunities lying ahead in digital banking. He claimed that the management would try their level best to bring back the whacking identity. Investments in technology, banking apps, and operational levels are the key areas of focus. The question perhaps that drags on these investments is that sizable amount it seems, its implication is bestowed upon negligence and variances in thought process.

hdfc: bank's focus area, marketing or operations | transaction account |  banks

Banking system Backing the Trends

The Indian banking system has often disbarred consumer experience for affluent interest rates. Not only this, the working is based on old concepts which elongate the rigid procedure. It lacks the parody of swiftness, and that’s why HDFC Bank seems to be backing the shift of perceiving technology as a different concept altogether. The visualization of the modern trends portrays the integration of new concepts like elastic scaling, on-demand, and cloud-native architecture. Change is inevitable, and that’s why a shift towards the digital era is the need of the hour.

Could HDFC overcome the protracted deterioration of consumer sentiments?

When the stakes for private banks were enhanced in FY20, HDFC took over to institute new digital initiatives. The shareholders anticipated a period of promise, yet the reiteration of it wasn’t even close to the desired levels. RBI commenced addressing the lapses in the credit card issuance system caused by multiple glitches. After several warnings given to the private lender, the apex bank insinuated a freeze of its digital services until more details come out. In February 2021, an audit committee was appointed to handle specialized operations to find out evidence of faults in the information technology infrastructure of the bank. Since then, regulators have had stern checks over the actions.

hdfc proposes action plan to rbi, aims to fix outage issue in 3 months -  businesstoday

HDFC consumers have expected the quality of the efficiency to be the gold standard, but the designation of the faults meant that the system is on the verge of collapse. However, the changes adopted might change the sentiments into positivity. According to sources, Lakshmi Narayan claims that the reflection into performance might get observed as early as later this year. The revamp could venture several opportunities for expanding customer services and call feedback. The rumors suggest that the forthcoming 15-18 months period is crucial for salvaging the outage as the world is transitioning to a digital setup. Banking being the forefront notion of the Indian administration needs to be viably induced with advanced technologies.

See also  Top 8 Digital Marketing Agencies in India (2021)

Tanish Sachdev

Tanish seeks new opportunities as a professional content writer and writes on several fundamental topics like businesses and economics. The focal point remains on expressing opinions on critical aspects concerning the economy.

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