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Toyota Remains The Top-Selling Automaker In The World For The Third Year In A Row 2023

Toyota Remains The Top-Selling Automaker In The World For The Third Year In A Row 2023

Toyota Motor Corp., based in Japan, has maintained its position as the top-selling automaker globally for a third consecutive year. The business recently reported selling 10.5 million cars in 2022. The Volkswagen Group, which posted its lowest sales in over a decade earlier this month, is ranked second. In 2022, the automaker sold 8.3 million vehicles. The conflict in Ukraine and the Covid-19 lockdowns in China disrupted supply networks.

Returning to Toyota, its worldwide sales, which include the truck division Hino Motors and the small-car manufacturer Daihatsu, fell 0.1% as record exports of 8.6 million vehicles helped to make up for a 9.6% decline in its domestic market to 1.9 million. Like its competitors, the business suffered from supply problems relating to chips. However, it grew global output by 5% in 2022 thanks to solid demand in Asia, an expansion in manufacturing capacity, and optimization in Asia and North America.


According to a Bloomberg report, S&P Global Mobility expects that Toyota will continue to outpace Volkswagen in 2023, selling 10.4 million light vehicles to the German automaker’s 7.99 million. It states that Toyota is on track to sell more than 11 million light vehicles annually by the decade’s end, while the automaker’s sales are expected to start recovering from 2024.

“The effects of manufacturing limits will eventually lessen for both companies, “Yoshiaki Kawano, a researcher at S&P Global Mobility, said. “Overall, medium- to long-term trends indicate moderate recovery and expansion.”

Koji Sato, the president of Lexus, was appointed CEO by Toyota Motor Corp., succeeding the long-serving Akio Toyoda. At a turning point, 53-year-old Sato assumes the leadership of Toyota. The automaker is receiving criticism for diversifying its bets among many technologies rather than diving headfirst into electric vehicles. These bets include battery-based EVs, hybrid technology, hydrogen-powered automobiles, and conventional combustion vehicles.

Toyota reevaluates its EV plan with a new CEO.


Toyota was considering certain modifications to its EV strategy even before making its first top-level change in 13 years. According to Toyota employees, the business has been researching competitors such as Tesla Inc. and is considering making a more significant upfront investment in its EV technology and manufacturing capabilities.

In recent years, as electric vehicles caught the attention of some investors, Mr Toyoda declared he wanted to determine the function of EVs for himself rather than get carried away by enthusiasm for what he believed to be an immature technology.
The rivalry grew, though, as Tesla surpassed Toyota to become the most valued automaker globally, according to market value.

By 2035, General Motors Co. hopes to phase out vehicles powered by gasoline and diesel. It currently has several EVs in showrooms and will have more this year. The Detroit-based automaker started operating its first battery facility last year and has more in the works. Volkswagen AG, Hyundai Motor Company, and Ford Motor Company are also making similar efforts.

In contrast, Toyota has continued to dominate the market for hybrid and plug-in hybrid vehicles, which accounted for almost 30% of its global shipments from January to November of 2022. Sales of pure EVs, or cars that only use electricity are still meagre. According to data-research company Motor Intelligence, Toyota didn’t place in the top 10 EV sellers in the United States, where Tesla dominates the EV market, even though it did release an all-electric sport-utility vehicle dubbed the bZ4X.

According to LMC Automotive, the industry as a whole more than one in ten vehicles sold in Europe in 2022, and nearly one in five in China will be fully electric vehicles. EV sales in the United States made up 5.8% of all vehicle sales in 2017. Toyota’s EV plan showed signs of a significant change for the first time in December 2021. Toyota will seek to sell 3.5 million EVs yearly by 2030, up significantly from the last objective, according to Mr Toyoda.

The business uploaded a video to its website that showed Mr Sato encouraging the boss to have fun as Mr Toyoda was behind the wheel of a Lexus EV. The two men shouted, “Woo-hoo!” as Mr Toyoda stepped on the gas. Mr Toyoda, who enjoys driving race vehicles, claimed that the encounter convinced him that an EV might be enjoyable to operate.

According to sources at the firm, Mr Toyoda tasked a trusted lieutenant to reevaluate the automaker’s EV strategy as these trends gained traction.
According to these sources, the study included a thorough analysis of Tesla’s business practices, which have always been exclusively electric vehicles. With innovations like direct-to-consumer sales strategies and over-the-air software updates, Tesla has upended industry norms.


We can learn from Tesla that substantial upfront investments in standard components and effective manufacturing techniques can pay off later when production volumes soar and economies of scale take hold. This is the concept behind the EV-dedicated platform Mr Toyoda indicated he was considering: It costs a lot of money to build this architecture, but once it’s ready, enormous volumes and numerous models can be constructed using similar designs, resulting in long-term cost savings.

Toyota continues to promote and invest in a varied portfolio of vehicles, including hybrids and hydrogen-powered cars, as part of a larger strategy. This consists of a competitive EV business. The following CEO, Mr Sato, stated, “We must adopt a 360-degree approach. Mr Toyoda expressed concern earlier this month that government mandates for EV sales had spawned competition among auto manufacturers to get EVs on the road as quickly as possible, killing off other promising technology.

That’s not Toyota’s way of doing things, he said. Why create just one solution when different nations have various energy regulations and others utilize cars for diverse purposes? This position won’t likely alter, but Toyota observers claim Mr Toyoda’s promotion to chairman makes it simpler for a new CEO to push the company in new EV directions. Younger people must “provide the answer of what future mobility should be,” according to Mr Toyoda, who also added, “We need to be alert to not being late.”

Edited by Prakriti Arora



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