For brother and sister duo Mansi and Gaurav Biyani, Ayurveda has always been a family affair. The siblings grew around pharma, their grandfather putting the foundation and giving their grandchildren the inspiration and legacy which would years later serve as the foundation for their own Ayurveda line, MBDH Wellness.
Rooted in their Indian heritage and childhood memories, MBDH Wellness is a D2C Ayurvedic brand set on disrupting the Ayush market. Its debut collection, which can be found at third party channels like Flipkart, 1mg and more, consists of a Ayurvedic products like malts for cognition, eye care, immunity, and the much raved about Ignite D capsules. As the Biyani siblings continue to work towards bringing their beloved 60 years of legacy to the mainstream, they are aiming to become India’s 1st Ayurvedic brand that is backed by clinical trials, Artificial Intelligence and formulations that our fit for modern India backed by 60 years of legacy.
The Tease: How important is Ayurveda to Indian culture?
Ayurveda is the science of life. Using nature to heal and prevent diseases is the main aim of Ayurveda. Lord Dhanwantri is considered in the father of Ayurveda.
Ayurveda is considered one of the world’s oldest healing/medical services, originating in India more than 5,000 years ago. The meaning of Ayurveda is quite deep and symbolic which translates to the knowledge of longetivity where Ayus means life and Veda means knowledge.
Also, the concept and principles of Ayurveda is more about prevention i.e absence of disease. Prakriti (nature) has three gunas: sattva (purity), rajas (activity), and tamas (inertia). When prakrtim gunas are balanced, health is achieved.
There are two ways in which a person can experience health – as an individual or as a collective. As an individual, health is about having all your basic needs met – food, shelter and clothing – as well as your body functioning at its best. As part of society, it is about having access to good food, clean water, medical care when needed and having a safe place to live.
MBDH Wellness made its debut earlier this year with its Ayurvedic collection. What was it like launching an Ayurvedic brand during the pandemic?
Mansi: It was definitely a new experience. Covid 19 was a tough time. Rapid rise in demand for immunity based supplements has given a boost to the industry and as created a vast space of prospect in the post covid world where people are turning to plant based solutions.
We’re a small team, so we didn’t want to set out with a crazy marketing strategy from day one. We knew that social media was going to be very important, but we didn’t want to push too hard at first.
So we’ve started by building relationships with influencers on Instagram and Twitter who were relevant to our target market. We are also building a community around the brand on Facebook and Instagram, where we will be posting stories about our products and encouragin people to interact with us there.
I think in a very odd way, it was also a fortuitous moment for the brand and our mission which is all about bringing modern Ayurvedic products into your home.
With everyone being home, it ended up being actually quite nice to bring that sense of Ayurveda and self-care to people when they couldn’t go out but wanted to feel healthy and safe at the same time. With all the challenges, we think we landed up at a very good time and get the brand’s message across.
MBDH Wellness is very much a family business. Apart from being business partners, you’re also siblings. What is it like collaborating on this joint venture?
Mansi: It’s amazing. My brother is my best friend. To be honest we fight a lot, but do love each other. As we keep moving forward we realise being Co- Founder’s ends up making us stronger. I think as siblings, we trust each other and more importantly our proud on the legacy we carry.
Also, even as siblings we are very different from each other. We have our own strengths and weaknesses which gives us a perfect balance going forward in this journey. Gaurav is definitely the marketing person. He is good with mathematics. I’m more towards creativity behind the brand and the visionary. Together, we complement each other which is quite great. I can learn from her and hopefully he can learn from me. We do have a bit of an age gap (four years), so that helps as well.
Gaurav: Honestly, we have really healthy boundaries and just respect for each other. It’s a joy working with her because she comes from a creative background. My sister has worked with leading architects and designed luxury spaces. I’ve kind of always been in the family business with my father working in pharma. We’re really able to bring our two worlds into MBDH Wellness.
Your brand is really rooted in both of your Indian heritage as well as the Indian tradition of holistic living. For anyone who might not know, how is MBDH Wellness different from other brands and what are the benefits for your body?
Apart from complete transparency, quality products and customer services being our priority, we’re also a company that has been heavily influenced by customer feedback. We’re also working on clinical trials backed by 60 years of expertise which makes us different from other brands available in the market.
We as a brand believe in R&D and that’s where we stand out. For instance, we’ve launched India’s 1st Ayurvedic medicine “IGNITE-D CAPSUES” for male fertility and related issues which comes in a combination of African and Indian herbs. The product comes in the form of capsules and is made by a team of experts and doctors from around the world who have been working in this field for years.
Also our “Eye Care Malt” comes with the goodness of 6 Ayurvedic herbs and helps protect digital savvy Indians from harmful blue light, macular degeneration, headaches and sleep disturbances. It is India’s 1st Ayurvedic malt for Eyes which has been clinically researched and tested.
Did your grandfather and his work influence the brand and the ingredients that you selected for MBDH Wellness products?
Mansi: Our grandpa was a very passionate man and an avid reader. He used to enjoy reading Ayurvedic texts like Charak Samita and would often tell us about the importance of Ayurveda and ingredients after our school hours. He always used to tell us do what you love and give your 100% everyday of your life. This has impacted our lives greatly we continue to work on the same principles for MBDH Wellness. We remember him using various ingredients like Ashwagandha, turmeric, giloy and telling me the importance of them. These are ingredients that we have grown up with now with a hybrid approach we’re formulating new formulas that not only fit our modern India but also adhers to international standards of herbal supplements. With the next line of products that we develop, we intend to make it more specific to different hair types
What are your future plans for MBDH Wellness?
Mansi: We definitely want to stay true to our mission of an Ayurvedic brand that is backed by clinical trials, Artificial Intelligence and formulations that our fit for modern India backed by 60 years of legacy. There are a lot of new products to come in early 2023 and we’re also looking at going big into wellness. We are also launching MBDH Wellness Foundation that will work towards 3 core principles of Healthcare, Women empowerment and climate change.
Gaurav: We are also trying to plan our global expansion because we want to make MBDH Wellness accessible to everyone in the world, especially India. We’re dedicated as possible will foray into the international market soon. Our second biggest mission is to work on clinical validation and implement artificial intelligence. We’ve just started with clinical trials in partnership with government Ayurvedic departments and we just want to continue doing more creative work.
Our Website – www.mbdhwellnesss.com
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