adplus-dvertising
Trends

Top 10 Best Eyeglasses Brands In India In 2023.

Wearing Best Eyeglass Brands In India or contacts is a requirement for many people. It is also not uncommon for some people to wear them all day. Some people have a pair of glasses that they only use for reading or doing close-up work.

In addition to blue light-blocking glasses, some glasses can protect you from blue light emitted by digital screens. As a result, as part of the trend, some people are even wearing glasses with no prescriptions.

Could all these rare and different types of glasses improve your vision or worsen it as your eyes rely on the new corrective lenses to see clearly? We’ll look into it more thoroughly later.

History

Glasses, which are also known as eyeglasses or spectacles, are a type of vision eyewear that consists of lenses (clear or tinted) mounted in the frame that holds them in the front of a person’s eyes, typically with a bridge over the nose and also hinged arms (known as temples or the temple pieces) that will rest over the ears.

Glasses are typically used for vision correction, such as reading and nearsightedness glasses; however, they are occasionally used for cosmetic purposes without specialized lenses.

For construction workers or lab technicians, safety glasses provide eye protection against flying debris; these glasses may have protection on the sides of the eyes, as in the primary lenses. Some other safety glasses are designed to shield users from visible and near-visible light or radiation. Some sports, such as squash, also require the use of glasses for eye protection.

Wearers of glasses can use a strap to keep their drinks from falling off. Wearers who only use them occasionally may have the glasses attached to the cord around their neck to prevent them from falling and breaking. Those working in these conditions would suffer if their glasses were lost.

Sunglasses improve vision in bright sunlight and may protect the eyes from damage caused by high levels of ultraviolet light. Typical sunglasses lenses are tinted or polarized to remove glare. Photochromic glasses are blacked out or lightly tinted in dark or indoor conditions but transform into sunglasses when exposed to ultraviolet light. 

The lenses of most over-the-counter sunglasses do not have corrective power; however, unique prescription sunglasses can be made. People with photophobia as a primary symptom of their condition (such as certain migraine disorders or Irlen syndrome) frequently wear sunglasses or precision-tinted glasses, even indoors and at night.

Specialized glasses, such as 3D glasses for 3D movies, can be used to view specific visual information (stereoscopy). Glasses are sometimes worn solely for fashion or aesthetic reasons. Even with glasses used for vision correction, various styles are available, with frames made of plastic, Metal, wire, and other materials.

Today, seeing someone wearing glasses is as common as seeing someone wearing a scarf in the winter. Glasses are a tool that allows most people to see, regardless of prescription or eye shape. But it wasn’t always like this.

It took centuries for glasses to become a standard treatment for poor vision, with many brilliant innovators paving the way to the perfect image you have today. Have you ever wondered about the fundamental technology underlying spectacles? Here’s a look at how millions of people can now read, drive, perform surgery, and accurately shoot a gun.

EARLY VISIONS

The first wearable glasses inventor is unknown. However, the Romans were the first to discover how to use glass to improve their ability to see small text, also creating small magnifying glasses with spheres.

During the 13th century, the first wearable glasses were discovered in Italy. Primitive glass-blown lenses were also not set into wooden or leather frames (or, on rare occasions, animal horn frames) and were held in front of the face or perched on the nose. Initially used by monks, these became more popular as technology improved during the Renaissance.

9 places to buy glasses online 2022: for mild & strong prescriptions

Early Renaissance paintings of scholars using handheld frames or perch-style glasses are the best evidence that these glasses existed.

Based on rudimentary vision testing, glass blowers would create lenses of varying thicknesses. As these glasses gained popularity, the Italian designs spread throughout Europe, mainly to the wealthy. Glasses were status symbols of intelligence and prosperity during the Renaissance because the scholarship was a prized attribute.

Because the following clear historical picture of the spectacles comes during the 1700s, technology may have remained stagnant for several centuries. With the development of temples that extended over the ears, glasses became “hands-free.”

The most well-known of these more modern glasses is “Martin’s Margins,” created by inventor Benjamin Martin. These glasses are now sold as collectables, but they pioneered the search for more accurate lens development and thinner lenses supported by durable frames.

IMPORTANT DEVELOPMENTS

Following the “over the ear” innovation, new developments in glasses began to accelerate. The bifocal lens, invented by Benjamin Franklin, increased the versatility of glasses by allowing a person with both near and far-sighted affectation to primarily use one pair instead of two. He cut lenses in half and assembled them into a single frame.

Another popular style at the time was “scissor spectacles,” which were glasses that could be stored in a pocket and taken out when needed to see something important. Some men disliked wearing glasses, so these were the solution: pocket glasses folded on the hinge-like scissors.

As the nineteenth century began, glasses were still handcrafted and not widely available. The industrial revolution, on the other hand, was just around the corner, and mass production of both frames and lenses made it much easier for working men and also women to obtain the necessary eye correction.

In the early 1800s, strange cylindrical lenses for correcting astigmatism were introduced.

INNOVATIONS OF TODAY

The 1900s saw a trend toward making more glasses fashionable, as lens technology and accurate prescriptions became more affordable during the 1800s. For those who also wanted drinks to match their face shape, eye colour, or outfit, frames of various shapes, materials, and colours became available.

For example, Theodore Roosevelt wore the pince-nez spectacles, which did not have earpieces and were held in place by a nose clip. Earlier in the century, these glasses were quite popular, but they fell out of favour as they became associated with older generations.

The availability and development of solid plastics, in particular, influenced fashion. All glasses no longer had to be made with wood, Metal, or horn frames. Plastics can also be moulded into a variety of different shapes and sizes.

Sunglasses became popular in the twentieth century. While sunglasses were invented in China during the 12th century, they were also not for vision or sun protection. Instead, they have been used to obscure the eyes of judges in court so that no one could tell what they were thinking.

Other eyeglass companies experimented with coloured lenses, but these were not for protection. Tinted sunglasses were first used for the light sensitivity caused by medical conditions in the 1900s. The craze spread beyond medical applications, and sunglasses were mass-produced for sun protection and glare reduction beginning in 1929.

Finally, plastic lenses were introduced in the 1980s. These were less brittle and could be made lighter and thinner than their glass counterparts. Glasses with more protective coatings that reduce glare and UV light are becoming more popular as technology advances.

Your glasses are the main result of centuries of technological innovation. Contact All About Eyes for more information on finding the right glasses.

Top 10 Best Eyeglass Brands In India In 2023-

Lenskart

Lenskart has been India’s best spectacles brand since 2010. The company was one of the first eyewear brands to be founded entirely on the internet. It has an infinite number of variations and models of Eyewear. You can find a frame that matches your personality.

lenskart logo | buy sunglasses, coupons, bank jobs

It has the most recent collection with fashionable trends. You can also replace your old spectacles.

FEATURES

  • Amit Chaudhary and Peyush Bansal founded the company.
  • 999 INR-2,999 INR is the price range.
  • Trustpilot gives it a four-star rating.
  • Stunning Vincent Chase WEESTRO gold and the black full-rim sunglasses
  • 3D Modeling.

SPECTACLE CATEGORIES/SHAPES AVAILABLE

  • Eyeglasses
  • Computer Goggles
  • Children’s Glasses
  • Sunglasses
  • Contact Lenses

2. Ray-Ban

Ray-Ban is an American brand founded in 1937 and offers a wide range of framed and also unframed optical Eyewear and sunglasses. With their sunglasses, also you can enjoy the sun without fear of being damaged by harmful UV rays, making you both fashionable and safe.

ray-ban - wikipedia

Ray-Ban sunglasses’ durable and strong frames ensure that they are purchases that will last for more years rather than a good investment that will be discarded when the weather turns hot.

FEATURES

  • Leonardo Del Vecchio founded the company.
  • The price range is 2,420 INR to 9,590 INR.
  • Ray-Ban Original Wayfarer Classics are a well-known spectacle.
  • Mouthshut gives it a four-star rating.

SPECTACLE CATEGORIES/SHAPES AVAILABLE

  • Wayfarer
  • New Traveler
  • Nomad
  • Hexagonal

3. Burberry

Thomas Burberry established Burberry specs brands in India as an extravagance brand as early as 1856. This collection includes a wide range of options, from rimless to fully-rimmed metals and plastics. Burberry created its glasses using the same materials that world-renowned fashion houses use to create their Eyewear.

burberry logo, symbol, meaning, history, png, brand

These designer eyeglasses are among the best on the market due to the combination of these high-quality materials and Burberry’s elevated sense of design.

FEATURES

  • Thomas Burberry is the founder.
  • The price range is 8440 INR to 24992 INR.
  • Burberry Asian Fit is a well-known spectacle.
  • Mouthshut has given it a 3.2-star rating.

SPECTACLE CATEGORIES/SHAPES AVAILABLE

  • Browline
  • Square
  • Butterfly
  • Rectangle
  • Round

4. Calvin Klein

In the optical market, this brand has a good reputation. The Calvin Klein scene is created using the latest innovations and the latest materials.

You will also be able to select from a wider variety of plastic casings in any colour you can imagine. Calvin Klein is an excellent global lifestyle brand that is also known for being a global lifestyle brand that exemplifies confident, progressive ideals and an enticing aesthetic.

calvin klein logo, symbol, meaning, history, png, brand

Our images contain provocative imagery and stunning designs that aim to thrill and inspire our audience to arouse the senses.

FEATURES

  • Calvin Richard Klein and Barry K. Schwartz founded the company.
  • The price range is 5229 INR to 19837 INR.
  • Calvin Klein, CK21500 is a well-known spectacle.
  • SiteJabber gives it a rating of 3.35 stars.

SPECTACLE CATEGORIES/SHAPES AVAILABLE

The three main types of eyeglass frames are full-frame, semi-rimless, and rimless. They come in various shapes, sizes, and colours and can be made of Metal or plastic.

5. Prada

Prada, one of India’s most prestigious Best specs brands, has a long history of innovation.

As a well-known brand in the luxury and fashion industries, this is also a famous product. Prada is known for paying attention to the most minor details and keeping up with the latest trends.

prada logo and symbol, meaning, history, png, brand

You can select the most appropriate product for your needs from a wide range of services and features offered by the eyewear store. Because the frames are made in the internationally coveted Eyewear manufacturing district of Fukui, they are renowned for being of high quality, flexible, resistant, and hypoallergenic, all of which titanium is known for.

FEATURES

  • The price range is 9373 INR-45666 INR.
  • Mario Prada is the founder.
  • Trustpilot gives this product 2.5 stars.

SPECTACLE CATEGORIES/SHAPES AVAILABLE

This is how a frame’s interaction with a lens can be described. There are five types of full-rimmed frames: rimless, semi-rimless, low bridge, and wire-framed.

6. Gucci

Gucci is one of the most well-known brands in the world, as well as also in India. This phone system has displays for a wide range of calls, from mainstream business classes to out-of-control Hollywood entertainers.

gucci logo png | download png image: gucci_png4.png

In the store, customers can select from a variety of shades and shapes of glasses. Gucci sunglasses will make you look great if you want to make a fashion statement.

FEATURES

  • The price range is 9373 INR-45666 INR.
  • Guccio Gucci is the founder.
  • Prada Baroque Sunglasses are a well-known spectacle.
  • Trustpilot gives this product 2.5 stars.

SPECTACLE CATEGORIES/SHAPES AVAILABLE

This is how a frame’s interaction with a lens can be described. There are five types of full-rimmed frames: rimless, semi-rimless, low bridge, and wire-framed.

7. Titan Eye Plus

Titan Eye Plus is a well-known brand that provides a wide range of watches and eyewear products that are designed to make you look good and stay fashionable.

titan eyeplus : eye screening for 10 million indians - passionate in marketing

Despite Titan Eye Plus’ efforts to provide hassle-free vision to its customers, innovation remains at the heart of all of the company’s solutions and offerings.

FEATURES

  • The price range is 559 INR to 7,699 INR.
  • Xerxes Desai is the founder.
  • Black Wayfarer Rimmed Eyeglasses are a well-known style.
  • Mouthshut gives it a rating of 2.6 stars.

SPECTACLE CATEGORIES/SHAPES AVAILABLE

This is how a frame’s interaction with a lens can be described. There are three types of full-rimmed frames: rimless, semi-rimmed, and rimless.

8. Polaroid

Polaroid, one of the world’s most well-known eyewear brands, does an excellent job of ensuring that the eyes are properly cared for.

Polaroids, as a leading eyewear brand, provides you with a diverse range of eyewear products from which to select your Eyewear.

polaroid logo and symbol, meaning, history, png, brand

The amount of light reflected by the lens can be reduced by including a nearly invisible filter built into the lens. These lenses are capable of much more than just reducing glare. They also improve visual clarity and comfort by sharpening images.

FEATURES

  • The price range is 2000 INR to 34,889 INR.
  • Edwin H. Land is the founder.
  • Polaroid PLD D376/G 086 Famous Spectacle
  • Mouthshut gives it a rating of 3.7 stars.

SPECTACLE CATEGORIES/SHAPES AVAILABLE

  • Oval/round
  • Shape that is unique.
  • Pantos.
  • Mask.
  • Octagonal/geometric
  • Butterfly/cat eye

9. Salvador Eyewear

The Salvador Eyewear module provides optical retailers with an all-in-one app that allows them to source and browse 1000+ products from various product categories, with no minimum order quantity requirements and worldwide delivery in 7 days.

Their synced catalogs are viewable offline (no internet connection is required once synced).

filter salvador eyewear

There are numerous options available, such as Brand, Model Number, Color, Size, Shape, Material, and Price.

FEATURES

  • 3000 INR to 12000 INR
  • Prakash Eyewear Pvt. Ltd. Ltd.
  • Salvador Fossil Eyewear is a well-known spectacle.
  • Google gives it a rating of 4.8 stars.

SPECTACLE CATEGORIES/SHAPES AVAILABLE

  • Square
  • Rectangle
  • Master of the Club
  • Cat’s Eye
  • Aviator
  • Polygonal
  • Oval
  • Wayfarer

10. Valerie Spencer

These models demonstrate Spencer’s quality eyewear by providing comfort, style, features, and function, as well as long-term wearability.

Their eyeglasses come in a variety of sizes, colors, shapes, and designs, making wearing glasses more enjoyable because there are so many options.

Valerie Spencer 9367 designed these extremely fashionable glasses with spring hinges and skull temples.

valerie spencer 9330 eyeglasses

Valerie Spencer 9367 eyeglasses are a metal eyewear model that is manufactured in China and is made of Metal.

FEATURES

  • The price range is 9,307 INR to 10,858 INR.
  • New York Eye/A Hart Specialties Company founder
  • Valerie Spencer VS9370 Eyeglasses are a well-known pair of spectacles.
  • Google gives it a rating of 3.6 stars.

SPECTACLE CATEGORIES/SHAPES AVAILABLE

  • Square
  • Rectangle
  • Master of the Club
  • Wayfarer

Reasons to Wear Eyeglasses More Frequently-

If you don’t wear sunglasses, the sun’s rays can harm your eyes.

You can get away with damaging your eyes if you wear sunglasses while skiing, lying on a tropical beach, or riding a bike down a dirt road, but sunglasses can help you enjoy outdoor activities.

They aid in the prevention of certain sun-induced eye diseases.

Cataracts, macular degeneration, and pterygia can develop as a result of prolonged exposure to sunlight. As a result of the body’s aging process, this causes wrinkles.

Cataracts, macular degeneration, pterygium, and macular degeneration are among the most common eye diseases, which can cause blurred vision due to clouding of the eye’s lens.

Considerations When Purchasing The Spectacle-

Plastic-lens spectacles

Plastic lenses were introduced in 1947, when the first lightweight plastic eyeglass lens became available. As the name implies, CR-39 is a plastic polymer that is commonly used to make these types of lenses.

Glass-based lenses

In the beginning, most eyeglass lenses were made of glass to correct vision. However, the lenses are heavy and easily break. When it is broken, it can impair vision or even cause damage to the eye itself.

High index plastic lenses

Because of their lighter and thinner design, high index plastic lenses have grown in popularity over the last 20 years. Only a few companies currently manufacture high-index plastic lenses.

Polycarbonate-based lenses

Polycarbonate lenses have several advantages, including safety and lightness. Because they are more impact resistant than plastic, they are ideal for safety glasses, sports eyewear, and children’s Eyewear.

Whatever Best Spectacle Brands In India you wear, the bottom line is that spectacles protect your eyes and make you more comfortable when you’re out in nature. Wear sunglasses that block 100% of UVA and UVB rays every day, and make sure you’re wearing a pair of UVA and UVB-protected sunglasses.

The Ascension of an Indian Eyewear Brand-

Eyewear is worn for protection, fashion, and to improve vision. As far as the current Indian market is concerned, there are numerous factors driving the Indian market. According to the Ministry of Health and Family Welfare data, 11.90% of the world’s population is affected by myopia. 

The increased geriatric population in India due to reduced birth and fertility rates, increased use of electronic gadgets in youths, dust and pollution, increase in the use of sunglasses as a fashion trend, economic conditions, healthcare awareness, and improved living standards are the main reasons India seals 1.2 billion Eyewear. Increased technological advancements, increased trends of smart wearable Eyewear, and increased R&D investments.

According to product type, the prescription glasses segment which was held the largest market share in the year 2021 and is also expected to mostly continue during the forecast period due to an increase in eye disorder incidences and increased eye problems due to the increased use of digital gadgets.

According to the distribution channel, the online store is expected to mostly hold the largest share of the current market during the forecast period because online retailing offers more discounts and a wider range of products to purchase, and the online platform is popular because it allows customers to order products and also have them delivered to their doorstep.

It has been discovered that 11.90% of the world’s population has purchased Eyewear online due to India’s preference for e-commerce websites and plastic payments due to increased smartphone usage, the government’s interest in creating a digital India, and increasing technological advancements. 

According to end users, the women’s segment is also expected to hold the largest share of the new market during the forecast time due to an increase in demand for fashionable and international brands of women’s spectacles. Increased awareness of eye healthcare, increased purchasing power, increased demand for robust Eyewear, increased premium buyers, and increased preferences for luxury and branded sunglasses in India will all help to drive the market.

India is contact lens heaven, the largest market for contact lenses because the cost of lenses is low in comparison to the rest of the world. Contact lens demand is expected to increase in the forecast period due to an excessive increase in the working population in India, women preferring to be working women rather than housewives, women preferring contact lenses for being confident, smart, and beautiful, many colors and brands are available in contact lenses, and fashion trend is a major factor for dominating the market.

eyewear photos, download free eyewear stock photos & hd images

North India currently holds 35% of the sunglasses market and also is expected to continue to do so during the forecast period. As a fashion trend, Delhi is expected to hold mostly the largest share of the current market during the forecast period. Rising demand for eye protection, as well as for vision correction spectacles and international brands, in India.

The youth population’s increased use of digital gadgets will increase the demand for vision correction spectacles and contact lenses. Essilor, GKB High Tech, Carl Zeiss, Hoya, Ray-Ban, Maui Jim, Silk lens, Oakley, Sparkle, Biomedic 55, Alcon, Vintage, Vogue, and Vision Rx are among the key players studied, analyzed, profiled, and benchmarked in the eyewear market.

The report’s goal is to present a comprehensive analysis of the India Eyewear Market, including all industry stakeholders. The report analyzes complicated data in simple language and presents the industry’s past and current status, as well as forecasted market size and trends. 

The report examines all aspects of the industry, including a detailed examination of key players such as market leaders, followers, and new entrants by region. The report includes a PORTER, SVOR, and PESTEL analysis, as well as the potential impact of microeconomic factors by region on the market. External and internal factors that are expected to affect the business positively or very negatively have been analyzed, providing decision-makers with a clear future view of the industry.

The report also aids in understanding India’s Eyewear Market dynamics, structure, and size projections by analyzing market segments. The report serves as an investor’s guide by providing a clear representation of competitive analysis of key players in the India Eyewear Market by India Eyewear Type, price, financial position, product portfolio, growth strategies, and regional presence.

The Indian eyewear industry, which was once a near-stagnant market, has now been transformed into one of the country’s fastest-growing retail sectors. This is attributed to the market entry of many organized players, a dramatic increase in demand for Eyewear in terms of different volume sales, significant shifts in consumer preferences and then attitudes toward the eyewear category, and so on. The burgeoning eyewear market has now even prompted industrial behemoths such as Reliance and also Titan to establish a presence.

Market Dynamics and Changing Consumption Patterns

Technological advancements and the shift in demand for eyewear manufacturers from the main unorganized to the organized sectors have significantly altered the market. “The Indian eyewear market was mostly estimated to be worth around Rs.8,400 crores in 2016 and is expected to grow to Rs.12,600 crores in the upcoming years.” 

While unorganized stores handle the majority of prescription eyewear, the organized market is expected to grow at a 15 percent CAGR. Although smaller in volume than the unorganized sector, the organized market is expected to generate Rs.1,700 crores in revenue over the next four years. “These figures highlight the enormous potential of the organized sectors,” says Sambuddha Bhattacharya, Business Head & Co-Founder of John Jacobs.

The consumption pattern for Eyewear in India is also rapidly changing. According to Shalini Gupta, Titan Eyeplus’s Head of Marketing, Design, and Visual Merchandising, “the demand for eyewear in India has generated double-digit growth in terms of volume sales since 2016.” Consumer preferences and attitudes have shifted significantly. 

Consumer perception of Eyewear has shifted; the category no longer operates solely from a position of loss, nor does it only serve as a tool for vision correction. “The category today has moved away from clinical and toward a lifestyle accessory,” Gupta said, adding that “diverse purchasing options” are also helping the market grow, thanks to the availability of branded eyewear products and consumers’ preference for “quality over quantity.”

In terms of per capita consumption, Sambuddha Bhattacharya claims, “Per capita consumption has increased 5X over the last 5 years because people now want to buy multiple eyeglasses and multiple sunglasses.” Individuals’ changing lifestyles necessitate the purchase of sunglasses, lenses, and frames in accordance with current fashion trends.”

Consumers today are more knowledgeable and well-informed about the products, changing trends, and available brands on the market, resulting in a more evolved consumer base. The eyewear market is expected to grow due to favorable demographics, hectic lifestyles, and an increase in chronic eye diseases. According to estimates, approximately 20% of the world’s population is over the age of 50.

 According to WHO estimates, more than 285 million people worldwide are visually impaired, with 246 million having low vision and 39 million blind. Furthermore, Shalini Gupta of Titan Eyeplus stated that an increasing number of consumers have begun to own two pairs of spectacles, resulting in increased consumption per consumer. “A higher receptivity of Indian consumers towards high-end brands has further paved the way for more customized and stylized products,” she believes. While consumers will not hesitate to spend money on a fashionable pair of glasses, they are still cost-conscious.”

eyewear | davidoff

Ongoing fashion trends, as well as a shift in consumer lifestyle, will help the industry grow. The transition of consumers from health to fashion-conscious has increased demand for luxurious and branded products. Rising disposable income will drive up spending on luxury eyewear, favoring product demand over the forecast period.

However, I Rahumathullah, MD of Maui Jim, stated that per capita consumption had not increased as much as in other sectors.

Obstacles in the Way

The spectacle market is still largely unbranded, with only 20% of the market being branded. This appears to be a significant challenge for any organized player entering the category. The industry’s growth may also be hampered by price differences between branded and unbranded frames, the sale of illegal novelty contact lenses, and difficult local conditions in various countries. 

“The primary challenge in the eyewear category is a lack of access to affordable eyewear,” says Sambuddha Bhattacharya. “Due to opaque pricing and mark-ups, the price gap between unbranded and branded eyewear is significantly high.” Shalini Gupta is concerned that the market has become highly fragmented, with too many unorganized players, and that “consumers are choosing low priced frames over good quality.”

 Aside from the challenges posed by unorganized players selling low-quality products, Rahumathullah from Maui Jim maintains, “Currently, the industry’s biggest challenge is the emergence of online retailers.” Almost anyone can sell Eyewear through online portals, and there is no quality standard to which they must adhere. Furthermore, consumer-optician interaction, as well as physical touch, is dwindling, and sunglasses have devolved into a mere fashion accessory.”

Growing Opportunities and Potential in Tier II and Tier III Markets

The opportunities in the eyewear segment are enormous, and the industry has only recently transitioned from a necessity to an important fashion accessory. While consumers in metros such as Delhi, Mumbai, Bengaluru, and other Tier I cities experiment with brand designs, smaller towns remain fragmented and underpenetrated, forcing consumers to rely solely on unorganized retailers. 

There is definitely a lot of room for branded Eyewear in these markets. “Titan Eyeplus has always strived to be at the forefront of the industry by offering high-quality branded products at a variety of price points.” We have opened retail stores in tier II and tier III markets that are positioned as small-format stores. The move is intended to meet the needs of small towns, particularly those without branded players in the eyecare space. 

Titan Eyeplus has also entered the e-commerce world with an omnichannel model to cater to internet-savvy customers,” says Shalini Gupta. According to Bhattacharya of John Jacobs, tier II and III cities have become a larger playground for generating brand awareness and higher reach as a result of the “government’s digital push” in these areas.

Consumers are now more willing to pay for high-quality and premium products, indicating that the Indian eyewear market is maturing. Consumers’ increasing fashion awareness and image consciousness have resulted in a greater emphasis on the style and construction of spectacle frames, in addition to their functionality. 

This has been aided significantly by increased penetration of international eyewear brands in India. When it comes to competing with these international behemoths, Sambuddha Bhattacharya says, “International eyewear brands definitely have a notable presence in the market, then owing to the high demand for premium sunglasses amongst urban Indian consumers.” 

Exposure to global trends, also changing lifestyles, and higher disposable incomes have enabled Indian urban consumers to spend on premium and luxury sunglasses, but he is also price-conscious and strives to make prudent purchasing decisions. John Jacobs exists at the mutual intersection of inspirational, reasonably priced yet high-quality brands that are both international and homegrown.” Titan Eyeplus also stated that it does not view international brands as competitors but rather as partners.

Edited by Prakriti Arora

See also  Firefox’s election toolkit protects you from misinformation and bad ads

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker